How Much Do Influencers Make? We Asked At VidCon📍Salary Transparent Street™️

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🎤 How much do content creators and influencers make? We went to VidCon and asked creators how they make money, their market rates, and how they price themselves!

💚 Thanks to all the creators we interviewed for sharing with us!

Which interview surprised you most? Let us know in the comments! ⬇️

🤔 Interesting creator economy statistics:
- There is a 29% pay gap between white influencers and influencers who are Black, Indigenous, or other people of color (the gap widens to 35% when controlled on White and Black influencers).
- The average annual compensation for nano and micro-influencers is about $27,000, and for macro-influencers is upwards of $100,000 (NBC News).

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I was scared you didn't upload for 1 month

I love your videos, I hope you can make the same amount of money lilke thoses content creators, you deserve it !

lodano
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How much does your travel agent make?😎

RoddieSimmons
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I think creators are paid fairly, nobody cares if it took you 100 hours to shoot the content for the brand, if I pay you $4, 000 to create and post an ad on your page but only get $300 in sales, what is the purpose? lol. You gotta have a large following buying power to justify you fees, not just fake and uninterested followers lol

Scholarvine