From Bankruptcy To Billions: The Rebirth Of Kodak

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Kodak was one of the most recognizable electronics companies in the world as they dominated the photography world for much of the late 1900s. But, with the rise of digital cameras and especially smartphones, Kodak slowly faded into the background eventually even filing for bankruptcy. For most companies, this would’ve been the end, especially after losing your core business. However, Kodak made a legendary pivot into the corporate printing industry, helping newspapers and magazines print for a more efficient price than ever before. Kodak also never quit on their core business which has recently gained much more steam among enthusiasts and professionals. This video tells the story of what happened to Kodak after their bankruptcy.

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Timestamps:
0:00 - Bankruptcy
3:36 - A New Captain
6:20 - Chartering a New Direction
9:27 - Momentum
10:33 - Invideo AI
12:09 - Rebirth

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Disclaimer:
This video is not a solicitation or personal financial advice. All investing involves risk. Please do your own research.
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Fun Fact. I worked as an auditor on the 2012 Kodak carve out . On site in Rochester - the building was so old they still had carpet on the walls .

lroc
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Just makes me realize how important is a great leadership. Kodak, Nokia, Microsoft are some transformative examples

Shaf_nur
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For anyone who loves movies, film still lives. Hollywood still makes movies on film cameras, because digital is frozen in its own time.

kevin-eht
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my friend was an accounting auditor intern for xerox during the same time period. These obsolte companies didn't know what to do. Xerox in particular, tried 3D printing, without knowning what 3D pritning really was back in 2015-2017.
Kodak just happened to land a great tenured CEO who has been in tech industry to change their direction.

asdf
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I like how you increased the amount of video releases while as well increasing the quality. Normally we see opposite. Keep rocking, dude.

POLARTTYRTM
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I thought they made a comeback films, didn’t know it was commercial printing. The former CEO is a legend.

simonsmashup
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So we got 2 former bankrupt behemoths thriving before we got GTA 6

triadwarfare
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Odd how Kodak can balance innovation with valuing its heritage.
That is profound and amazing.

craigkdillon
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Their Harrow (UK) factory finally closed in 2016 after gradually being run down. The site is now being redeveloped into a housing estate called Eastman Village. The only remnant of the factory is the chimney.

simonstanley
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As a boomer happy to hear Kodak's a using film come back! Loved those dark room days ... something so special about old primitive ways ... even vinyl LP records have made a come back. "Don't know what you got until it's gone", so true Joni Mitchell.

wasabiginger
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Actually Kodak was never camera company. There main business was film and film processing. Except me low end instamatic camera.

CaribouDataScience
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Was in the photo finishing biz for 30 years. Digital imaging has never exceeded the silver halide process in detail, saturation, depth or image permanence. The biggest loss that came with digital was the shoe box of photos in the closet. A large element of our personal visual history is being eliminated by lost and submerged phones, crashed computers, deceased relatives unknown passwords and a host of other digital pitfalls. Sadly this current era in our personal lives will be photographically undocumented...

KarrennCoffey
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I knew Jeff Clarke during his Kodak tenure....someone should make a movie about his almost single handedly saving the motion picture film plant when the board of directors told him to close it. Don't remember the year, but on one of the academy award shows, most of the major winners were shot on Kodak film, and though Mr. Clarke was invited to Hollywood for the ceremony, he chose to stay in Rochester, where he threw a party for the film department staff, and payed for it out of his own pocket....

kevinlane
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How companies treat digital media vs physical media nowadays. It's more important right now for companies to create a platform for physical ownership rather than digital ownerships that are precious to you.

patientzero
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You do some solid work sir. Keep crushing it

DanEvans-hcbe
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I am 51, from the original analogue times :D We learned at school how to devellop film and photos. I had no idea this was a thing again, even though I would never go back to analogue, it is fun to see the youngsters find appreciation for what was the norm in my younger years :D

Next comeback: VHS :D

BenvanBroekhuijsen
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The money they moved away from workers pensions went to executive bonuses and shareholders dividends.

robertfarr
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My grandfather worked there for 36 years. Kodak built several hundred homes in Rochester and sold them to employees. My grandfather paid $1100.00 for his. Raised a family in that home. All 3 boys worked at Kodak for over 35 years. One of the boys was my father. Just out of high school Kodak offered me a job. I never worked there. Im glad i didn't. The good days were long gone. My father bought a new car every 2 years. 6 weeks vacation each year.

peternorthrup
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This is one of the most amazing company reviews I've ever seen. Kodak has a warm spot in my heart from my childhood, I am so glad they were able to turn things around! Thank you for this!

mikebull
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So basically Kodak used bankruptcy to get out of the obligation to pay employee retirement and then used patented tech they had developed to corner an new market.

dheeraj_one