Baudrillard: Simulacra and Hyperreality, Social Construction, Post Modernism |Sociology

Simulacra
Representations of representations
We live in the age of simulations
Reproduction of objects or events
Dissolution of TV into life and life into TV
Spiral system with no end or beginning

Eg.1. Nature is original and the representation of nature is the copy, like Monalisa Painting
Eg. 2. Copy of an original iPhone, mass produced
Eg. 3. Copy of something that does not exist, like stories of unicorns

Hyperreality
A representation that is “more real” than the reality it aims to represent
Contemporary society as death culture
Death represents paradigm of all social exclusion and discrimination
Binary opposites- life and death

Reality is experienced differently depending on who you were, where you are and your source of information.
Every audience constructs its own version of reality and everything represented in the media is experienced as multiple realities
No single definite account of reality
Ever-changing patterns
Our knowledge of reality is itself the product of different representations

It is constructed from the way individuals pick and choose ideas that suit their prejudices and beliefs
Social construction of news
The media don’t simply ‘mediate the message’ through representations; "they are the message". - McCluhan
This idea is important in relation to something like the social construction of news since news reporting involves a representation of reality that
A neutral ‘window on the world’ that objectively reports events as they unfold.
The world represented through the media is always and inevitably a reconstructed reality – one filtered through a media lens that is no more and no less objective than any other reality filter.
Postmodernist view
Social networks have the power to control distribution of information rather than institutions
This information is produced and consumed by the same people.
Information flows between different points in a network
It is impossible to distinguish between producer and consumer.
This idea challenges Marxist and Feminist notions of power (class and gender )

Chapters:
0:00 Baudrillard - Simulacra and Hyperreality
0:20 Simulacra
4:53 Hyperreality
8:42 Social Construction of News
10:00 Postmodernist View
12:18 MCQ about Simulacra and Hyperreality

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