7 Guidelines for Running Book Ads

If you’ve written a book and are now looking for ways to boost book sales you’re probably considering running ads. Whether it’s Amazon Ads, Book Bub Ads, paid banner ads, or social media ads there are strategies and things to do to set yourself up for book ad success. In this video, Julie Broad of Book Launchers dives into 7 guidelines to help you successfully run paid ads for selling more books.

Chapters:
0:00 Running paid ads for book sales
0:59 Guideline 1 - One approach won't work for all authors
1:50 The answer to everything in marketing
1:59 Guideline 2 - Test it, but cut off the ad when it's not working
2:48 Guideline 3 - Make sure your sales page, reviews, and metadata are good before you pay
3:50 Guideline 4 - Don't put money into ads that you don't have to lose
5:04 Guideline 5 - Master one ad platform at a time
6:24 Guideline 6 - Pay for reviews and sales not likes
7:24 Guideline 7 - Patience and persistence are required

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[ScullyPop]

This is such an important video for book publishing.

[beelinebill]

Nice job, as usual, Julie! I am a big Amazon ad user/fan. It took a year to test and get to a repeated profit by tweaking/testing/over and over.

[MyBizGuide]

Thanks for sharing all the info. The term "cut bait" is commonly used in "fish or cut bait"- So basically, saying don't spend ALL your time prepping and at some point you need to jump in. As an advocate of prep work, I personally don't think it's the best analogy lol. That said, I think "cut your line" would be a better analogy for what you're trying to say. That's basically saying that even though you've got a little invested in a hook, weights, lure, or whatever but you're snagged or have something else on the end of your line not worth the time/initial investment to keep messing with it. And yes, I fish. Thanks again for your book launch edu hopefully this insight is a fair trade!

[nicolepayne]

Thank you. I am on vacation & this just came up on my feed & I had to watch it because I love your insights.
I like the not paying for likes vs paying for reviews & buys.
Test, test, ...

[MoniqueJoinerSiedlak_Author]

Even after I've tweaked ads where they work very well, it's not a set and forget. I still keep an eye on them.

[bookads]

I’ve been running an Amazon and BookBub ad agency since 2016 and I agree 100% will all of these. Good job 🙌🏼

[TheShaunHayes]

Happy Friday! Julie I loved your seven guidelines. I can’t wait to see your video on Book Bub ads. I have studied it a lot lately I’m very interested to see what your direction is on their ads. Thank you.

[QuizmasterLaw]

I don't run ads nor advise any beginner to since we don't know which tactics are effective (and our book cover, title, keywords, and category choices probably suck).

[SelfPubWithAndy]

Love this, just got to test things out! 😎
#noboringbooks
Ps: do you have any recommendations for copy writing books, courses, resources?

[crazy_lolzwa]

Hi do you help rum ads for new books? Can you help me promote my book?

[ProfessorBurlingame]

Anyone who's ever tried to light wet wood - or wet herbs for the witchy among us - knows what a lost cause it is. For me, the analogy was on-point and well-taken.

[fitzkoehler]

Bahhhh. I loathe the advertising process, but you make it less painful. I’ll do better with your tips.