Google Analytics vs. Hotjar - Which one should you use?

In this video we learn how to use Google Analytics and Hotjar together. While Google Analytics shows us what’s happening on our website, Hotjar shows us why it happens. Hotjar adds context to Google Analytics data and answers behavioral questions about your visitors and customers, giving you product experience insights that are missing from Google Analytics.

Here at MeasureSchool we use both tools together because they give us very different insights into our site users.

*This video is sponsored by Hotjar

OUTLINE:
0:52 - Using Google Analytics
2:30 - When to Use Hotjar?
4:05 - Heatmaps
5:11 - Scroll Tracking
6:05 - Live Recordings
9:21 - Surveys
13:14 - How to Use GA & Hotjar together (My process)
14:07 - Summary

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[MeasureSchool]

Are you using GA & Hotjar together yet? Let me know how in the comments.

[TheChrisONeil]

Great overview! I appreciate your succinct feature overview with examples

[s.roobel]

Hey Julian! Nice fundamental analysis you have done...

[Krichten]

Is there a possibility to filter by source / medium? E.g. To see the difference in user behavior between paid traffic or social

[IhsanSantoso]

What about hotjar vs microsoft clarity ?

[MrMarlonw]

Thank you for the free 3 months. I'm using it on a brand new site. I noticed it said 7 days for data to come in, do you think it can be sooner?

[jennisoto]

Hello, you may or may not answer this since the video was from a year ago. But I just wanted to ask if its necessary to integrate Hotjar with Google Analytics, or is it just fine to read both software seperately?

[WilliamSayer]

New link ain't working sir, wanted to give u commision

[noctis]

Hey, when I am viewing the Heatmap of my webpages I cannot scroll down. It only shows the top part of my webpages. Have I done something wrong?

[FabriceMous]

Great video!! Thanks.

Can you run multiple heat map solutions next to each other?

[jahangeeryousaf]

Hi Julian did you do any video on saleforce? can you please share the link if yes and if not then do you have any plan to do any video on saleforce?
i will be waiting for your response?