Influencers have changed the ad industry. Now what?

Advertising festival Cannes Lions is launching its first Creator program this year, dedicated to influencers and social media content creators. This move shows how the creator economy has implanted itself in the advertising industry. But just how much?

#CNBC #MarketingMediaMoney #CannesLions #influencermarketing

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[embryositter]

Strange that there are no comments yet.

[maxalli.botanico]

Ok but vine came before tiktok and you didn't mention it lol

[IceVeig]

Being a creator went from sharing your passion to monetizing your viewers. Just stop selling us stuff left and right, especially under the guise of unrealistic life expectations. It messes with our heads and our wallets.

[kjmok]

Lovin' the new thumbnail designer, totally vibing with the new thumbnails.

[kwameadams]

I really want to share the random things I am interested in. But the whole influencer thing has muddied the water. I just want to make blummin videos. I don’t want to advertise. Sheesh. I want people to talk back with me, and we have a great conversation. But … they will call me an influencer… and I HATE that

[kamaladeyinka]

How dare you? Who doesn’t know unknown P

[elfuturomio]

Fallow the mony not so much influencers as much platform that pick certain topic and style hold back certain opinions and topic they disagree Influencers are just the face the string pullers use

[gordonmarshall]

The creative content that these influencers use is crap. Boring that I instantly turn off like crap tv spots or bad print
How bout getting more creative and original with your posts
Maybe your reporting interviews could show original unexpected efforts it would make reporting the better and useful. Stop being lazy and
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