Why Are Brands Choosing To Work With Influencers? | The Business of Influence | Forbes

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With influencer marketing on the rise, brands are opting to work with influencers to tell their stories - but why?

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By word of mouth has always been the core of advertising and marketing. This is BRILLIANT!

edwardsrubyg
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Venezuelan proud, Mariale Marrero. A beautiful lady with a lot of dreams, she make us dream too. Thank you Mariale and Gordo, Venezuela los ama ✨👏💕

airbella
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Mariale 😍😍 te amooo ✨💕 Que viva Venezuela 🇻🇪.
00:44 I want that sunglasses ✨

herluy
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Mariale eres súper genial! Creo que eres la primera venezolana que sale en Forbes, FELICIDADES👏👏. Que sigan muchos éxitos más. Lo mejor para ti💜💜. Te ama❤ un amrcito desde😘😘 desde Venezuela!!!

eljesusmillan
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#Mariale #MarialeSinPatuque #Mar the same great woman in 3 different channels, and #elgordo too. Amorcitos por siempre

emilymorales
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Influencers are no different from prostitutes

mandyroost
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"Influencers" are the fruit of the bloom that was YouTube stars years ago.
When an agency or brand seeks to connect with an influencer they or their kids follow and like, what happens when the brand product or service is rejected by the influencer? Can the influencer be bought? or will the brand want an influencer's public rejection? There's the IN BETWEENs of real energy. Otherwise Influencers will fade onto the next channel tool as they will simply become the presenters of old time radio and TV the trusted celebrity who pitched products. Unless the window is shattered between the public and celebrity via the brand....

thepaulmacfarlane
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How do MLMs pull off working with influencers, while balancing out not disturbing their top distributors who now may be upset about competing with influencers that the MLM sends free product to?

siselfit
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This a great video Natasha! Influencer Marketing has definitely changed the industry.

socialt.socialmediaagency
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Chiara needs a friend to advise her against further abuse of her vehicle.

andrenewcomb
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Mariale Te Amamos Súper amorcitos presentes ❤❤❤💖💖

mafecarrillo
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Great video! Love the simple approach to Influencer Marketing

growii
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@Mariale #uarethebest, yeeesss #GanandoComoAmorcitos, we love u so much ❤❤❤❤

emilymorales
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Te amamos mariale aqui una SUPER AMORCITO

gilmaridominguez
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Because they finally realized its profitable?

bwing
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Hermosaaa marialeee😍😍❤😍❤. Que orgullo 😍😍😍💪💪😍. #TeamMariale #TeamAmorcitos😍😍😍😍

gissellhemmings
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Felicidades Mariale😍
Super amorcitooo presenteee❤️
#PoderAmorcito
@mariale
Te adorooo❤️❤️

ghaudysernaqueveintimilla
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That's informative 🙋
Starting a new journey as YOUTUBER
Thankyou 🙋

KKKTV
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The best Mariale! 💜 influencer in forbes! 💃🏻

Jenkadadihi
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Love TOO MUCH! MARIALE! is the BEST EVER! #Colombia #Venezuela #NewYork #PoderAmorcito

miguelangel-szgd