How To Go From Design To Selling Strategy To Clients

How do you sell strategy to clients that are coming to you for design work? How do you move away from selling what you make to how you think? How do find a problem worth solving? What're the things you need to know to solve a problem?

This video is from one of our Pro Calls where Chris showcases how you can pivot from selling designs to selling strategy. Chris shares how you can start to begin selling the strategy if you've never done it before. Your goal should be to help your client become who they want to be.

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Host: Chris Do
Content Director: Matthew Encina
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

[melissaariola]

"Getting a NO is an affirmation that you've changed" thank you for this Chris

[zanyarbaez]

I listen to a lot of sales people and coaches but I think the way that Chris ask a question and the mindset he goes about it is much more powerful

[TheDanilampis]

Amazing! The best part is when Chris says” you are not your product / work but you are your unique thinking process”.It clicks finally, thank you Chris!

[RafiO]

As a strategist, your advice resonates strongly. Clarity before execution 🙌

[luckyloop]

2:41 this is it. Tried it with clients. It was literally eye-opening for them. Pure magic, pure value.

[TylorVetor]

Just found this today from your YouTube shorts . Just the thing I needed 😁😁😁

[MarketingHarry]

Amazing. Love how Chris showcases selling a strategy and emphasis on helping clients to become who they want to be. 😉💯

[EdgeBrandAgency]

Excellent video and topic! Selling the desired state through a short demonstration is something I have found a great help in the past. I have done this for a few clients - not all end up coming back to follow-through on the job, but I have found most do after they see how value can be created through more than pretty lines and a good aesthetic. I'm not the best artist, but I feel good in knowing I am one of the best at defining the correct direction. I own being the turtle - quality solutions where clients that value "getting it right" more than "just getting it done". Not easy to find these clients, but this process of onboarding and demonstration is a great prelude to spark those kinds of relationships.

[sujansarkar]

Chris do motivate me with his every video to do more....love you man...

[the_evanshank]

It’s so awesome to get the encouragement of selling your thinking, not just the thing you make. Definitely taking that to heart.

[inventors.boutique]

It really rocks what you guys are doing! Thanks Chris & Co. 🙏

[wendyagustin]

chris your videos are always so timely i was just wondering ago while washing dishes how exactly do i communicate strategy. i came here in yt to watch bts but this vid is on top haha! thank you sm 🌻

[graphicdesignisfun]

Love the video Chris. The lock and key metaphor is brilliant. I'll definitely be using that.

[hellbender]

Profound, and to the point. I really enjoyed this vid.

[beep]

Joining program!!! Value is insane over this past year and I'm going to start paying! 🎉

[Vic_The_Viper]

Loved this! I’m reading the Win without Pitching Manifesto and Pocket Full of Do and all of this is helping expand my mind as a creative professional. I’m going to practice implementing these tips right away! Thanks for this!

[mattysy]

This is top-teir content, this will help a lot of us

[jimmycheww]

Appreciate this golden insight & knowledge.

[jeshaiahbretz]

Once again knocking it out of the park

[uyieghas]

Really nice Chris, I needed to hear this