The Art of Rebranding: Why GAP’s Revival Should Be Studied

GAP was once an icon of effortless American style, but years of struggle left it in the shadows. Now, whispers of a rebrand suggest the brand might be gearing up for a stunning revival. What’s their secret, and what can YOU learn from their strategy to rebrand your own business or personal brand?

Discover the strategies driving its transformation, the lessons you can apply to your own brand, and why this could be one of the greatest comebacks in fashion this year.

[ImWesHarris]

this was wonderful! loved this, thanks for creating this!

[TechBasedOfficial]

I’ve been randomly shopping at gap, old navy, and Abercrombie! They seem to all be going back to that more quality over quantity type of feel. There clothes designs are actually good, and alot of people are getting sick of these cheap brands like SHEIN

[adhdollaz]

great vid, in my mind the pass few years i thought the rebrand already happened but it looks like it still in effect in a way.

[banele_tshabalala]

Brilliant, some good stuff for my speaking gigs.

[mnvenegas]

i work at a gap retail store and i’ve been watching the marketing up so I also felt like we’re probably getting a major rebrand soon especially with zac posen on the team now

[AntonioMoore-cr]

“A picture isnt just worth a thousand words it’s worth a thousand impressions” 😮‍💨

[tpearl]

The story is in the numbers. Sales have been declining for years. The brand is not on the radar of anyone younger than 35 yrs old. It will go out of business in the next 7-9 yrs.

[berlingray]

YZY/Gap would've been even better had they gave Ye the keys to the castle, they be the No.3-5 brand in the world by now

[ewmagency]

I don't think a rebrand can save them unless they also revamp their product quality

[AdnMontalvo]

I really liked this video. But I couldn't agree with some principles, specially #2. I can't se the authentic stories anywhere. You have a bunch of models, artists and performers dancing choreographies. Where is the authenticity?
Anyway, cool video.

[GraphicDesignNY]

You include a few brief images but completely fail to mention the collaboration between The Gap and Dapper Dan. You spoke about rebranding, diversity and representation but leave that out? Gap literally changed their well know logo to DAP. That glaring oversight was disappointing.

[remixisthis]

Would've been more interesting if Kanye stuck around

[davidpetroceli]

Gap makes poor quality apparel, period — telling stories about reconnecting and authentic yada yada won’t save the company — many American bridge apparel companies sold out and moved all of their production overseas in search of cheap labour and ways to avoid paying for health care — American retail labour is also under paid and over worked which is why smart consumers have moved on in search of better quality products and second hand clothing…

[tonytuffers]

I'm confused, I came here to watch and listen to a critique of Gap but instead I get an advert. How much is Gap paying you?