Measuring Social Media Engagement

Learn what really matters in a successful social media campaign by understanding the critical role of likes, comments, and shares. In this episode, I explore how these elements contribute to social proof, influencing how potential viewers perceive and interact with your posts. Learn why it's essential to monitor the balance between these interactions and how they can subconsciously affect user engagement. I'll also share strategies on using initial testing phases with specific audiences to build credibility before launching a broader campaign, ensuring your social media efforts are not just seen but also validated by your target audience. Join me for insights that could transform your approach to social media marketing.