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Is Mr. Beast a philanthropist, a genius marketer, an alleged sociopath, or Buzzfeed 2.0?
Alas, a deep dive on the confusing brand of Mr. Beast explained by your marketing bestie.

Footage credits to: @DogPack404 @ColinandSamir @MrBeast

Learn & Grow with me.

//🕙Timestamps:
0:00 Intro
4:28 Mr. beast 1.0
11:38 Mr. beast 2.0
19:37 Brand shattering crisis
25:58 Branding SOS

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Sub count at upload: 3,340,547

[zoeunlimited]

What do you see as the brand of Mr.Beast?
Do you think he can come back from this wave of branding crisis?

[professionalprocrastinator]

He embodies the people that squid games warns about. The rich exploiting the desperate

[BombshElle_]

"If it looks too good to be true, it is [a scam]." Mr. Beast personifies that.

[squishy]

If you’re doing something nice to prove you’re nice… you’re not nice. If you’re giving away money to prove you’re a philanthropist… you’re not a philanthropist. He just wants attention.

[capellamorel]

honestly, even if he doesn’t come clean, he’s not going to get canceled. getting canceled would mean that most people stop watching him. and the sad fact is that the kids who watch him, don’t care. he might lose a good amount of money, but he’s not gonna get canceled if he doesn’t respond.

[Doyinnnn]

Sounds like Jimmy is literally running squid games irl

[dankshadow]

Honestly, the longer he waits to make a statement on the false advertising and reality of his winners being authentic and not hand-picked, the more people are going to believe it is faked. He should really just come clean and tell his audience straight because leaving them wondering is going to grow the animosity.

[Breathing_in_sulfur]

People just don’t understand poverty exploitation. None of this “philanthropy” is ever done off camera, it is all for the sake of content. We all owe an apology to everyone who got massacred on twitter for calling him out over the years 😭

[wwxxlq]

😂This is like my 10th Mr Beast exposing video today

[mikukin]

Ur videos are so edible its like a little snack in between meals

[moveruu]

I never watched Mr Beast but I'm watching all of the exposing videos haha

[vetr]

His "smile" always made me feel so uneasy

[happeningss]

I think this whole Mr.Beast situation gives a bigger incite on how our society sees situations. As long as you are seen as charitable, people will turn a blind eye to every wrong doing in exchange for money.

[thezambianprince]

excited to see this from a marketing standpoint

[megansms]

I think you nailed it with this one. "We're human, we're all flawed." Such a level headed view. I like your marketing analysis series, all of them have been fantastic. He should watch this video and take notes lol

[lamassuent]

No one ever believes me when i say this but i remember seeing an old video of mrbeast sitting in a room talking about how useless women are. You will all see that video creep back up out of the dark.

[judasdubois]

thank you for calling out why people can't just "walk away" when the working conditions are bad. Like if its life changing money and you're more willing to hurt yourself to get it people will do all kinds of questionable activities that we should not be encouraging!

[Everythingbakes]

i love the ✨hand movements ✨ you make everything sound so sophisticated and we all learn a lot so ty for your channel

[Playboicat-pq]

This is so dystopian like the hunger games irl...

[reelsad]

I'm European and I only learned about this guy like a year ago. It's shocking that this type of content could become so viral, and the influence this guy has had on the newest generation...To the rest of the world, he's the embodiment of everything that's wrong with Americans, sorry to say -- for *all* of us.