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CX Belongs in the C-Suite | Elevating Brick & Mortar Podcast | S2:EP8 #facilities
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CX Belongs in the C-Suite
With Deena McKinley, Chief Experience Officer at Papa Gino’s Pizza and D’Angelo’s Grilled Sandwiches
Deena discusses the rise of the role of Chief Experience Officer, leveraging automation to empower employees, and how the brand experience should begin internally.
Listen now:
About the Guest:
Throughout Deena’s career in marketing and advertising, she has achieved results by maintaining a focus on brands and enhancing the customer experience. With expertise in the retail and restaurant industries, she brings a critical understanding of the intricacies needed to develop and maintain a brand that customers will choose over and over again.
“I think it’s really important to look at technology to create efficiencies that will help us grow our top line faster…it compresses the middle of the P&L, pushing efficiency for more flow through down to the bottom. And by doing that, your people are freed up to help do what they need to do to push the top line, which is to process things faster, and get better customer relationships so that they come back more and are more loyal.”
— Deena McKinley
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