The TRUTH About How LTT Makes Money

How does Linus Tech Tips make Money? Is it selling computers, making videos, selling merch, or is he running an illegal underground math business? Join the whole team as they break down every income stream and tell us exactly how Linus gets paid!

Purchases made through some store links may provide some compensation to Linus Media Group.

CHAPTERS
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0:00 Intro
0:48 Revenue Overview
1:50 LTT Store
3:50 YouTube Adsense
7:55 Sponsorships
11:55 Affiliate Links
12:20 Floatplane
15:14 Final Breakdown
16:09 Outro

[ADGVLOGS]

The truth is Linus OF pays for everything

[RedPN]

It's such a shame that Colton has to be fired again but I look forward to seeing him again in another 4 years.

[DJFIRESTONE]

This is shockingly transparent for a private company that has 0 obligation to disclose any of this.

[Secret_Pickle]

Total BS, LTT goons came to my house to collect "taxes" last week. Threatened to whack a hockey puck at my computer if I didn't pay up.

[ihaveaquestion]

I think you forgot to mention today's sponsor Odoo

[Animaniac-vdst]

NGL: That sponsor part was perfect: "we don't use it, but they want us to talk about it"
How much more honesty can we hope for?
Thumbs up to you and them.

[Wentyliasz]

Confirmed LMG is a T-shirt company with a sidegig on Youtube

[Dzone]

7:56 imagine if you're new to LTT and Colton starts with "that's right, I still work here" - the amount of questions hahaha

[artyombeilis]

Your reference to premium revenue was best YourTube premium subscription ad EVER.

At least money goes to creators and you don't see ads!

[DoubleATech]

Elijah reminds me of Private from Madagascar, and I mean that in the most positive way

[Scarcro]

I‘d be interested in a reverse video.
Where does all the money go? How much is salaries? How much is spent on materials for videos? How much for labs? Etc

EDIT since people seem to misunderstand:
I‘m not looking for any exact numbers on who earns what. I‘m just interested in percentages, how much of the income is used to pay salaries, similar to how this video was just „~7% of income comes from floatplane“
Looking for something like „50% of our income is going towards salaries, 25% to rent, 5% for video props“ or something like this

[ZacBuilds]

2:33 Hey, that's me! ❤ thanks guys, pleasure working with you. Use my screw driver basically everyday and love it!

[karnige]

this is the difference between a youtuber who just reacts to content all day and a real business. i applaud linus and yvonne. they built this from the ground up and are hard working ppl.

[spookyz]

Very glad to see us YouTube premium members still contribute to LTT. Thank you for being so open!

[joshuaelliot]

So, just some napkin math, FloatPlane at its peak had 41, 000 subscribers. The video says they have gotten back to that number. If everyone is paying the $5 a month price and FloatPlane is 7.2% of LTT’s yearly revenue, then we can use those numbers to extrapolate.

$5x41, 000=$205, 000.00 (FloatPlane Monthly revenue)
$205, 000x12=$2, 460, 000.00 (FloatPlane Yearly revenue)
$2, 460, 000/7.2%=$34, 166, 666.67 (Possible LTT Yearly revenue)

If these numbers are correct, I’d say they probably pull between $30-40M. Obviously that’s revenue.

Revenue ≠ Profit

[danihek]

I always knew that Elijah was key to making money

[RandyContello]

as a premium user - THIS MAKES ME HAPPY now i know my endless wathcing of some channels - actually help the creators i like!

[EEVblog]

Thanks for sharing, this is invaluable for creators and aspiring creators.

[JuanDiazPalma]

This is the type of video was looking for.
- How LTT works these days
- How maintain the workflow
- The Classic humor and sarcastic jokes from ltt team
- Information to know and stand that workflow

This is so Great! Thanks for brought us these kind of video guys

[amsdigital]

I’ve been running my own business that has only just started breaking out of the “hobby business” classification, and I remember one of the things that took me by surprise was just how much time was taken away from the creative stuff because of anything logistical, whether that was negotiating with clients, trying to build a website, filing paperwork with local governments, etc. I can’t even think imagine scaling that to the size of LTT. Because of that, I really respect Linus for bringing in a CEO so he can focus on what he’s good at. I imagine that if I were in that position, it would be pretty difficult to relinquish that control, even if I preferred doing the creative stuff anyways.

I always look forward to new videos from you guys, I’m excited to see what 2025 has in store!