Introduction to Web Analytics - Zach Olsen

If you are wondering how you can be a huge asset to your company and drive up profits, web analytics is it!

Zach Olsen, Digital Analytics Manager for @ColumbiaSportswear, takes us through the ins and outs of web analytics.

Zach Olsen tells us how he went from being a beginner to being the analytics manager at Columbia Sportswear and how you can get started too.


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#webanalytics #googleanalytics #googleanalytics4 #digitalmarketing #ecommerce #highereducation

[RichardTrus_RichardTrus]

thanks! I found the video very informative - thank you for the closed captioning

[Stukent]

Web Analytics can be confusing at first; there's just so much data and sometimes you don't know where to start. What do you think are the most important things to analyze?

[seriosgaming]

I use timelin9..it's a flexible, timeline-based web analytics..all I need.