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Running effective Google Display campaigns for lead generation
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Today we'll cover 8 tips for the effective use of Google Display ads for lead generation.
00:00 Intro
01:27 Don't focus on hard sell
02:34 Use Responsive Display Ads
03:17 Use the correct Call To Action (CTA)
05:12 Remarketing
05:50 Placements
06:57 Custom Intent Audiences
07:44 Exclude irrelevant content and sites
08:50 Use Correct Attribution Model (NOT Last click!)
09:26 Add View-Through conversion column in Reports
10:39 Thoughts and recommendations
Have a subject you'd like me to explore? Let me know in the comments below!
Find more about me here:
00:00 Intro
01:27 Don't focus on hard sell
02:34 Use Responsive Display Ads
03:17 Use the correct Call To Action (CTA)
05:12 Remarketing
05:50 Placements
06:57 Custom Intent Audiences
07:44 Exclude irrelevant content and sites
08:50 Use Correct Attribution Model (NOT Last click!)
09:26 Add View-Through conversion column in Reports
10:39 Thoughts and recommendations
Have a subject you'd like me to explore? Let me know in the comments below!
Find more about me here:
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