How to Optimise a Google Ads Display Campaign & Get Sales

If your Google Ads Display Campaign is not getting conversions in the FIRST 7 DAYS. Do This 👇

👉 Use my Google Ads Display Campaign Strategy & Set-Up Guide to create Google Display Campaigns that make your business more money 🤑

#googleads #googleadstutorial #googleads2022

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[AaronYoungGoogleAds]

👉 Use my Google Ads Display Campaign Strategy & Set-Up Guide to create Google Display Campaigns that make your business more money 🤑

[juancarlosdesoto]

Your content is one of my favorites for Google Ads. Thanks Aaron!!

[ClydeStephens-nivv]

Clear and understandable, I wish there was more information like this.

[Zeioth]

Optimizing display to show only in high CTR placements usually have as result really high CPC, so it's critical to be aware of the conversion rate metric and having a high converting landing page (because even if you don't convert, you are gonna be charged for that click).

[szymonbieluczyk]

Hey, what is the difference between Converters and Remarketing ? What kind of audiences do you have in remarketing group?

[combatcrane]

Hello Aaron, can you please show a tutorial on how to properly split test display ads? Thanks and great video!

[danishpatel]

what is your opinion on optimized targeting. google shows the ads to people that are not relevant to affinity / remarketing.

[atvvlog]

Hi Aaron,

I want to ask you a specific question. I need to give some detail to explain my question, so my apologies. I released an app for Android in April 2022. When I published the app, I started a worldwide install-targeted campaign for the first 14-30 days. Meanwhile, in-app sales data was also accumulating in Google Analytics. I then launched a target ROAS campaign for a specific country in mid-May and it was very successful. Then, until the end of September, I started target ROAS campaigns in 50-60 different countries and all of them gave successful results as I wanted.

At the end of September, my app was suspended because I made a mistake, then I corrected my mistake and published a new app and everything is the same in the app, I published the same app, I did not change anything.

Since I knew the campaign results of my previous app, I set up all my campaigns in the same way and started the campaigns directly with the target ROAS.

So far, I have had very bad results from the campaigns of my new app. In fact, while the average CTR rate was 5-6% in my old campaigns, the same rate was 1-1.5% in my new campaigns. Today is the 5th day of my campaigns and the daily spending has decreased.

Then, when I searched for target ROAS optimization on Google, I couldn't find any information, but I thought to myself that I created a worldwide app install target campaign in the first month in my previous app/campaign and I saw that I got 75, 000-100, 000 downloads from this campaign.

I wonder if the algorithm uses the information we received from previous campaigns (downloads, in-app sales, who/which keyword downloads the most, etc.) in our new campaigns?

So I wonder if my new app performed so badly because I started target ROAS campaigns directly? Before creating a target ROAS campaign, do I need to create a install campaign for those countries first and help Google teach which users to target?

How can I follow the most efficient path before creating a target ROAS campaign? (For example; Open an install campaign and expect at least 1000 downloads and 100 in-app sales in 30 days, then create tROAS campaign.)

Thank you in advance. 😀

[gassanal-jamali]

Hi Aaron. Thank you for the very informative video. I'm trying to better understand the Performance Max strategy and how to get the best ROI. Do you have any videos on that?

[paulclarke]

Great video Aaron - best I have found on YouTube! Any tips for a local real estate agent please? I am trying to get valuations booked online and I have some success using search camps, but keywords like 'estate agents in my town' are also used by users not looking to book a valuation and it is very wasteful. I have targeted ad text but because the CTR is low due to users using the same keywords for other reasons, I'm a bit stuck! Anything you could suggest please?

[eugenevanniekerk]

Hi Aaron, thank you for your content, I learned a lot about Google Ads from you and still learing, Quick question with the negative keywords what match type should you add the negative keyword in?

[artjomsjazvics]

Hello! Thank you very much for the video, it was quite useful. I have a question about businesses, which do not convert online. For example - bed and mattresses store, but in the premium segment. The thing is, customers who visit website are not interested in purchasing online, or filling in lead forms. Mostly they are checking product descriptions on website and after going to retail store. How to measure results and optimize campaigns in this case? We went through all recommendations in your checklist, did huge work on optimisation, but still we are spending money and hope that we are getting customers in our retail store.

[pabellos]

Hey Aaron, can you make some videos about the smaller market niches? Where the traffic and budget is much smaller and niche quite competitive?

[xrk]

Mate thanks for this, very helpful, i immediately fixed all my GDN's to follow this advice. Does this method apply to Discovery too or would you mind creating a new vid more in Discovery ? :) cheers brother.

[sonusaha]

If I want to join your ad course what do I have to do?

[app]

Google Display Ads is all about placements

[DaveFogel]

I have to say, I think clicks from mobile apps are generally worthless.