The Ultimate Guide to Digital Watches for Motorsport Fans

Explore the exciting world of digital watches and their connection to the driving and racing car aesthetic in this fascinating area of watchdom. Discover the history of some of the most iconic digital watch brands like Buler, Dugena, Seiko, Heur, Omega, Tissot, Casio, and Citizen, and their marketing links with the racing world. Find out how these brands used the racing theme in their designs and advertising to appeal to consumers. From the classic Swiss-made Buler Nuccio Bertone Stratos range to the iconic Heur Chronosplit, there are plenty of examples to admire. We will also jump into the 80s and the casio and seiko digital watch favourites of Ayrton Senna, and Group C racing heroes. The 90s brings digital tachymeters and 1/1000 digital chronographs, as well as the sport of drifting and the hero that is Colin McRae with his penchant for a Casio. Don't miss out on this exciting journey into the history of digital watches and their connection to the world of motor sport and driving,

[iandavidson]

The only YouTube watch channel that keeps me hooked from start-to-finish! You distil in to a single video what most would drag out over 10 (padded with dribble). The amount of effort and research you put in, is incredible. I feel like I've been beaten around the head with an encyclopaedia after every episode... and I keep coming back for more! :)

[Francisco-jrbl]

Wow, this video is perfect because it combines my two passions, motorsport from the 70s, 80s and 90s and vintage digital watches. Forever Toivonen!!

[christopherjohnson]

Here we go! I'm up way too early for a day off work, might as well watch this video 4 or 5 times. Thanks IW!!!

[SonarALCB]

This is what perfect yutube video looks like. Great editing, tons of research and very informative. Just a great job!

[Jorj]

this channel has sparked a newfound appreciation for digital watches in me. keep up the good work!

[MrGeirSteinar]

You’re right, we love it, and we can’t find it anywhere else 🏁

[ErlingGrey]

Thank you for taking the time to make this.

[jamesblonde]

Crazy stuff, those Seiko Speedtimers are cool, as well as the more restrained Gshock drift pieces, but that meat coloured Casio for Toyota really took the Huntley & was one watch

[orkungencer]

Another enjoyable video from you thanks 💯 But you forgot the mention about the Casio F-91W that was attached to the steering wheel of Micheal Schumacher when we were driving for the Benetton F1 team.

[edwardfletcher]

Ahhh 70's & 80's digitals, the awkward early years 👍

Stratos Prototype, one of the best looking wedge cars ever made !

Thanks very much for the exhaustive research you did to make this short doco 👍😆

[nickgee]

awesome video!!! racing and digital watches!

[Beechhill]

Solid stuff, mate! I was enlightened and entertained!

[SomeGuyNamedTex]

I didn't know Senna was a Casio guy...
Thanks for the info.✌😎

[ednammansfield]

Fantastic informative video again and digital watches in motor racing. Some really nice watches shown here.

[eddiejones.redvees]

Yes I can remember when the all came out Casio are king of the digital watch in my Opinion

[abbeylutionante]

I have all the different Bertone Stratos led watches, they are truly special!

[johanvandersandt]

They just dont make them like they used to... Thanks for sharing Gordon! There are so many cool watches out there! Just goes to show you that digital are just as cool as mechanical.

[wildtimeadventures]

I REALLY need a Seiko Speedmaster now!!! Superbly researched vid 🙌🏼

[zornikzornuk]

Great video, I am a big fan of the GP casquette, thanks for sharing

[marcelovasconcellos]

Fantastic, so many cool watches in this video.