Demystifying Google's Algorithm

Unlock the secrets of SEO success by diving into the world of Google's algorithm updates. Discover why staying in the know is crucial for maintaining a competitive edge and ensuring your website thrives.

In this video, we'll explore key areas such as:

✅ Topical relevance
✅ Authority
✅ User experience
✅ Content optimization

This is episode 2 of our SERP Mastery series starring Deepak Shukla, founder of the Pearl Lemon Group. Over the course of 10 episodes, you’ll discover the importance of search engine visibility, gain insights into Google's algorithm, and learn proven strategies to optimize your website and content for top-ranking positions.

Here’s what will be covered in this video:
00:00 Intro
00:36 The role of Google’s algorithm
01:33 The BTH Machine
04:23 Lighthouse Link Building
05:56 Becoming X’y

NEXT STEPS:
1️⃣ Be sure to watch until the end so you don’t miss any of the updates that influence rankings.
2️⃣ Give this video a like so I know you’re getting value from it

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The opinions of the speaker are his own and might not match the opinions of Semrush

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KEEP IN TOUCH!

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#serps #searchengine #googlerankings #googlealgorithm

[MasoodTanha]

Great video😍, 0:36 Google algorithm's

[joshthebest]

Loved the sports team analogy and the breakdown on google updates!

[WaqasAhmad-if]

Excellent explanation! Boss you're clearly well-versed in the latest SEO updates (05:00) and consistently stay up-to-date on marketing trends, which is essential for staying ahead of the competition.

[iwnasmute]

Great Lighthouse/spotlight analogy for links 5:26

[ZaydPearllemon]

Super important to remember your niche. Spammy content can very easily cause red flags with google. Lighthouse is also something to keep in mind- lots of links are great but toxic links can drag all your hard work down

[lydiasims]

Great explanation of lighthouse link building. Wow at least 9 updates to get rid of spammy link building.quality and relevance above all

[ranahaseeb]

01:24 BTH Approach: Prioritize content quality.
02:54 Shift Content Strategy: Move from keyword stuffing.
03:53 Hyper-Relevance (H in BTH): Emphasize EAT.
04:50 Ethical Link Building: Avoid penalties.
06:19 Optimize Website: Ensure device compatibility.

[vaanyoshi]

Lighthouse link bldg is a very interesting method

[MirembeCynthia-Leadgen]

(O4:13) the key areas to consider when it comes to producing content and material for google algorithmic updates, ( 04:25) Lighthouse Link Building- staying on the safe side of link building