Demystifying Amazon’s Search Engine Ranking Algorithm

Hosted by Search Engine Journal, Presenting Pat Petriello

Nearly 50 percent of U.S. online transactions take place on Amazon. The ecommerce giant continues to grow its market share across a diverse range of product categories – a viable opportunity that should not be ignored. Yet, brand manufacturers and sellers alike struggle to understand the factors that impact whether their products are visible to the millions of users buying on Amazon.

Pat debunks common misconceptions and answer questions that brands have around Amazon SEO and unpack the A9 ranking algorithm.