Professional Branding Process Explained in 8 minutes

It is no easy task to build a brand identity, but without a clear strategy, the results will likely fall short. In this video Rachel breaks down a solid process you can start implementing today.

Want to see the process more in depth?

📽️ CHAPTERS
00:00 - Intro
00:44 - Strategy Process
01:55 - Creative Direction
03:01 - Logo Design
03:50 - Brand Presentation
05:34 - Style Guide
06:52 - Recap

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📱 Find us on SOCIAL MEDIA

[joeygarner]

I took the Flux branding course, which was great, but I think there's some important information on the YT videos that could be expanded on in the course. For instance, I would like to have seen: 1. making style scapes (not just a mood board) + a resource doc template, 2. making a style guide + resource doc template. It's also helpful to know, as she pointed out, how long it takes. As a beginner, I don't really know what is a reasonable amount of time to take.

To clarify, by resources document, I mean an actual editable document to work with, such as a Figma document. I don't know if that's unreadable to request, if it's copying someone else's work, but to be honest I assumed I would be getting comprehensive editable temples to work with when I purchased the course. At least from my perspective, it seems like an obvious recourse to provide to students.

I appreciate that Rachel did provided a document of the slides in the video to Flux's resources, however it is kind of useless because there is far less information, and its just a PDF. Since it's just a PDF I have to watch this video, pause it, and build my own template in Figma so that I have a framework for presenting a style guide to a client. Another point to make about this is that I'm not actually getting any benefits for the $800 price tag I paid to have access to resource docs if I have to come to YT to extract the information to build my own from scratch.

I love all at Flux, and this comment is in the spirit of improving the course, not a jab at Rachel or Flux.

[rchi]

I love these 'abridge' versions of longer videos. Super engaging and helpful. Loving all of Rachel's videos. Keep them coming, please 🙂

[mintos]

Just when i needed it 😄
Thankyou for the perfect timing 🖤

[Phorpy]

This was so good. I've been trying to develop a process through a lot of trial and error. Really helpful to have it all in one place.

It'd be really good to have a bit of a tutorial on style guides, I feel like it's not something that's talked about enough. I've seen many that aren't thought out and are just slapped together.

[mb-k]

one of the most useful and structured videos here, good job!

[Thomas-xdcx]

Very, very helpful! Thanks a lot! Just the inspiration I need to setup my own workflow in a more detailed way.

This is Exactly what I want to do. Oh God! You're such an amazing person. Your work is fabulous. I Love it and it inspires me to do better beautiful work like you. AMAZING. 👌👍👏❤

[revatishinde_]

Thank you very much for sharing. Its very helpful. I was wondering if you have a video on creating just the style guide in the end?

[nanaawuku]

Good and helpful, by the way I really like your room.

[franklyrahat]

Thank you!
(The ring light reflection on your spectacles is really distracting 😶💜)

[chikosinalo]

This is awesome :) Do you have a template for you process especially how you go about creating the strategy?

[franklyrahat]

Hi Rachel, I was facing an issue & i don't know what to do. I showed my client 2 moodboards for his event hall logo redesign but he asked me to provide some more concepts. I asked politely what kind of feeling he is searching for but he replied that he is confused. How to fix this issue? How to read his mind? 😶

[TrueJuxis]

Do you sell templates for Discovery presentations and Style Guides? This was very helpful and I’d love to get into the nitty gritty!

[swoosh]

I love the brand strategy phase but I wonder how many clients would be willing to go through this phase. Many of the clients I have worked with have no clue what they want and it can feel like pulling teeth.

[jamesonmeadows]

Hello! Where can I find this style guide template?

[buttonsinbasket]

How much time did it take to design it?

[j.sanchez]

Do you complete the style guide in Illustrator? I know some people use InDesign or XD/Figma.

[CathChan]

What do u suggest the best way to find clients as a freelance graphic designer? I want to find from global but I considering about how to charge the money safe.

[itszvini]

Which software to use for design brand identity?

[codismith]

Do you create all those icons for the logo too or what? This is the only thing I cannot do for my branding clients.