Personalization Tips for Small Business Email Marketers

Featuring: Bryant Goodall
Writen by: Lauryn Johnson
Produced by: Lauryn Johnson & Brandon Paul Karlis
Directed and edited by: Brandon Paul Karlis

74% of marketers say email personalization improves customer engagement. These days, personalization means more than dropping customers’ first names in the subject line.

Use personalization tips to create more relevant, effective emails.

Gather more data on your customers.

It’s not enough to have a name and email address for each customer. You need more information to personalize your email marketing.

Gather data like:
Age range
Gender
Products and services purchased
Purchase frequency and loyalty

Segment your list.

Now that you know more about your customers, segment them into like-minded groups.

These segments will help make your messaging relevant and actionable to customers on each list.

Relevant emails get opened and clicked!

Vary your content.

For every email you send, create a few variants so they’re relevant to your segments.

Customize content like:

Promotions
Loyalty programs
Special offers and rewards

Still feeling intimidated by email marketing?

manage your time, communicate with customers, and get paid.