All That Hype About “The Cloud”? It Was Hype. | Big Think.

All That Hype About “The Cloud”? It Was Hype.
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For years, the cloud was expected to become the dominant model for applications, overtaking traditional data centers, but Jim Whitehurst, CEO of Red Hat, explains that this just isn't so. Instead, the cloud has become just one part of a larger system, which comprises private data centers as well as public and private clouds. A lot of this evolution has to do with the development progress: Public clouds are just easier to scale, build, and tear down. But private data centers are cheaper to run. So, we're seeing this convergence of applications that are built to live across these spaces. "It’s a continuum," he says, "and people are in different places on that continuum even with different applications in the same portfolio of applications in the same enterprise IT shop." Whitehurst has written his first book titled The Open Organization: Igniting Passion and Performance.
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JIM WHITEHURST:
Jim Whitehurst is the CEO of Red Hat, the largest open source software company in the world. When Jim joined the company, he became enamored with how open source was disrupting the world of traditional proprietary software. In his time there, he has become more than just a believer in the power of open source software. Now, he's an outspoken advocate for opening up nonproprietary data and technology of all kinds. Jim's 2015 book The Open Organization takes the transformative effects of openness from the community, through the technology, and into the organization at the deepest and highest levels. Jim believes openness must be pervasive to be effective. Before joining Red Hat, Jim held various positions at Delta Air Lines, most recently as chief operating officer. Prior to joining Delta, Whitehurst served as a partner at The Boston Consulting Group (BCG).
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TRANSCRIPT:
Jim Whitehurst: Cloud computing is developing in a way I think very few of us expected. You know when the concepts of cloud computing first developed, we saw them as very different than the traditional data center. So it’s like Amazon and Google and Rackspace, you know, building these data centers away and you could buy elastic compute, et cetera, et cetera. And then you have the traditional data center. And so there’s been an ongoing dialogue for the last several years: Well when are people going to move to the cloud? Is that going to be the predominant model? What I think we’re actually finding now is those models are converging. There is going to be no is this a cloud application? Is this something that’s in a traditional data center? And a lot of exciting things happening about how applications are being built and deployed around containers and elasticity on premise. And you talk about a lot of those things, but fundamentally what we’re seeing is a hybrid model developing. The largest companies that I talk to — so very, very large companies will typically say, "I like public cloud to do development test or applications that I don’t know what their initial demands is going to be and let them burst out for a while and they may get small again and I may want to tear them down." And they like public cloud for that because it’s easy to pull up new compute network storage power; it’s easy to scale; it’s easy to pull it down.

But what I also hear from those same large enterprises: "Wow, once that application’s up and running and have a sense of, you know, how much compute resources is going to require and I have a good sense of is that going to vary much? It’s much cheaper to run a more traditional data center." So I think the big problem now that people are struggling with with containers and other technologies is how do I build an application portfolio that may run in the cloud, but may also run in a very traditional data center. And how do you build a structure — they had to build applications that can run across those models, but also to monitor and manage them and decide when is this more appropriate to run a public cloud and when is it more appropriate to run in a private cloud or in a traditional infrastructure? So I think the whole bifurcation of cloud versus not — what we’re finding is it’s all one thing. ......

[doggo]

Pretty confusing title, might want to change it

[ThisNameIsVeryClever]

gg buzzthink (Or bigfeed, whichever you prefer) drawing people in with a bullshit title. You really show just how much faith you have in the content of your videos.

[sushanalone]

A good Question to start with would be What is cloud computing, i agree we all have a general idea, but that would have made the rest of the discussion more listener friendly.
Bigthink, for such topics please make it a point to task the Expert, to define the topic he is talking about...not all of us are technocrats
some of us are Engineers, Doctors, Educators and worse still politicians.

[Bentehest]

I agree with the people saying that the title of this video is (at least) slightly misleading. However, it's actually quite impressive that a person is able to explain the differences of these solutions is just two minutes.

After hearing this talk I had to look up Jim Whitehurst's credentials, and just as I expected, he has studied computer science. Entire courses are taught on scalability and some of the core points are the ones he outlines in this short talk. It sort of reminds me of a question I sometimes get: "Which of these computers is better?". It all depends on what your demands are and what you're going to use it for.

[MrDindjemek]

If cloud strorage were to be cheaper than the traditional. Would it still be the a ''continuum''?

[LordShenanigan]

Even though I'm an Android fanboy, I think that Apple is doing a decent job of merging cloud computing with internal storage. Pictures you take on your phone are being uploaded to the cloud once you get to Wi-Fi, and if you get a new phone, those pictures are instantly available on your phone. So that is a great advantage (unless you think 9/11 was an inside job); however, file management is pretty much nonexistent on iOS, so you are more and more dependent on the cloud with every OS update. Android devices have similar features (some of them even better that Apple's contraptions) with less cloud dependency, but are less user friendly or less available, so that may be an issue in a long run.

[SrFoxley]

Sounds like somebody doesn't have a good private cloud or on-premises cloud story figured out. The truth is that the desire for the flexibility, fault tolerance, and API interface of the public cloud does not go away when applications get moved out of the public cloud and onto traditional data centers. The problem is that the legacy, usually client-owned data centers are not "cloud ready, " nor do the traditional IT staff have any idea how to make a private or on-premises cloud work. Just because RedHat hasn't figured out how to solve this problem for their clients, doesn't mean other companies haven't.

[ferion]

Is NOT Hype! It just that the internet (the infrastructure) have to improve more to support better the Clouds.

[codyeakinsbradley]

How is this click bait? There was plenty hype about how the cloud was the future. Now it's not. It is being used differently from the hype. Y'all probably just started catching on to what click bait actually is. You're probably do used to falling for click bait that you can't tell what click bait truly is.

[valhakun]

Clickbait detected. Carry on, people, nothing to see here.

[dalawdog]

The Cloud! Have personal information sold and redistributed in just one click!

[Galfonz]

Big think now does click bait?  How sad.

[vickmackey]

Uh, how does this video show that the cloud was just hype?

[LynnColorado]

For a lay person such as myself, it was indecipherable.

[TakishidoKamen]

The whole IT revolution is hype. It's 2015 people, it's time to admit: people are *not* getting more well-informed, and the world is *not* getting better.

[MrRobinjam]

Thumbs up for the content, thumbs down for the title.

[Sylonce]

The hype of the cloud wouldn't have been solely hype if the isp had actually done their jobs right and actually competed for market shares unlike what we've heard from them hand-shaking over anti-trust worthy pacts of territory non-aggression.

[frostfirei]

The Cloud, only works if you have a very fast internet connection.

[kdaniel]

I feel more and more fooled by this channel...

[gwydion]

This is.... an awfully gross semantics video. Such word salad.