Deal Closing Content That Can Help You Close 10% More Deals | Wayne St. Amand

Sales and marketing have the same goal: to close more deals to make their organization more revenue. The relationship between sales and marketing professionals can be a powerful tool if connected properly. However, meaningful and practical connections are often lost between the two. In today’s episode of The Sales Evangelist, Donald is joined by the CMO at Allego, Wayne St. Amand, to learn deal-closing content strategies to help marketing and sales professionals become more aligned in their goals.

Three things to do less of as sellers and marketers:
Don’t allow the relationship between sales and marketing to be treated like a drive-thru window. Salespeople ask for marketing collateral, create it, and the seller moves on.
Stop guessing what sales needs; the departments should co-create materials together.
Don’t focus exclusively on top-of-funnel activities because interacting with all sales funnel stages allows the most opportunities to develop and move forward.
Creating can be asynchronous; marketing can review recordings of sales calls to determine additional materials that might be needed.

Guessing is the enemy of sales:
However, there is a difference between guessing and making assumptions; assumptions are a necessary tool (that should be verified and refined whenever possible.)

Three things to do more as sellers and marketers:
Treat your sales enablement process as the final mile between sellers and success.
Create as much common ground as possible while speaking the same language. Mirror the speech patterns of the people working with you to create an atmosphere that best pushes forward.
Have more direct interactions with your market. Prospective, current, and past customers have a lot to teach the organization.

This episode is brought to you in part by Skipio.
Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

This episode is brought to you in part by Scratchpad.
Are you tired of a digital workspace cluttered with notes, folders, files, and half-filled spreadsheets? (Not that we’re speaking from personal experience.) Luckily, we’ve found the solution.