Rolex Waitlist Do's and Dont's

Some ideas for navigating the 'Waitlist'

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0:00 - 1:38 No Traditional 'Waitlist'
1:38 - 2:30 Purchase History
2:30 - 3:52 One Sales Associate
3:52 - 4:51 False Purchase History
4:51 - 5:58 Open and Transparent
5:58 - 6:58 Contacting the AD
6:58 - 7:32 Social Media
7:32 - 9:08 Leverage and Ultimatums

[jamess]

The waitlist is definitely bs! ADs simply select who to sell to. There is only priority clientele.

[thejordanflynn]

Any time you have to 'establish a relationship' with an AD (or anyone selling you something for that matter) you are getting played.

[sedna]

Omega purchase do's and don't. Pick a watch, buy the watch, and enjoy the watch. The end.

[outdawrzmuhn]

Rolex waitlist do’s: Walk across the street to the Omega boutique and enjoy.

[takethecurseOFFwashingmachine]

Rolex makes great watches, with classic designs, but there are plenty of other great watches you don’t need to play games to acquire. Also, in my opinion, a lot of these alternatives have much more reasonable pricing (reasonable being subjective here, as I could just buy an F91 W for like $20). Unless you’re dead set on a particular model, or you’re in a position to easily buy one and the cost is not prohibitive, I just don’t see the point anymore.

[tariqjoseph]

Do’s: Do not bother.
Don’t: Don’t care
That’s the best advise I can give about getting a Rolex.

[henryerrol]

facts !!. I got mines in 20 days. from an AD, brand new at retail.

[motaz]

i've been on the wait list at our local Rolex AD since august for a no date sub 124060. they asked me what my timeline was and i stated it will be a milestone gift for reaching my 50th birthday in feb 2025. they said it wont be a problem, just come in time to time and let them know you still want it.

[Harry-tbyo]

This "waitlist" stuff is a huge turn off for me. The customer should be happy if he is allowed to buy an overpriced Rolex for his hard earned money? WTF? Plenty of alternatives out there.

[MrFloRolf]

My Explorer 1 Waitlist spot just celebrated it's first birthday. A couple days after I got a Casio Royale and I love it so much that I (finally) question wanting to spend 7k on a Rolex 😅

[ryangochuico]

Do: buy other watch brands
Dont: encourage the rolex ad game

[fj]

Rolex makes a million watches a year and ONLY sells to Authorized Dealers.

There are two thousand ADs in the world.

That means each AD gets around 500 pieces (maybe more or less depending on how large they are), and they sell have around 13 different models.

They SHOULD get around 40 of each model a year, but not all models receive the same production. Their most manufactured ones are the OP, Submariner, and Datejust. They probably get around 50 of these a year.

Go to your AD and politely show them these numbers. If they still aren't going to offer you a Submariner or OP and start making BS excuses, drop a bad review and take your business elsewhere. The numbers don't lie, and Rolex doesn't hide it. Take the matter into YOUR hands.

[petewilson]

Hey Bruce, it was nice to meet you at the recent HSU Market! Curious to know if you think it would be unfavorably viewed by your AD if you met someone at the store to buy a pre-owned Rolex?

[ksignedoff]

Go buy Vacheron, great boutique experience, no bullshit game. They will get you whatever watch you want. I got my Overseas green and couldn't be happier.

[finnnagner]

I've always anticipated to own a ROLEX but due to my financial situation, I haven't been able to buy one for myself.

[daniell]

Great advice, Bruce. Not that there won’t be plenty of commenters below who will never hear what you’re saying. Btw, the pics of the Polar Exp2 towards the end were FIRE!!

[WatchUnwind]

Without a purchase history I was able to get a OP 41 green, datejust 41, and an explorer II. I was also offered the new air king but I passed on it

[structurescience]

Bruce, just got back my 116518 Daytona after almost five months servicing at the RSC. happy to have it again....

[Bisley]

That has happened to me twice now, that “my associate” left the company. It really sucks, because I had a good relationship with both

[adrianm]

Or just buy a different brand and enjoy!