10 Tips for Choosing a Great Domain

What makes a great domain name? We think we might know a thing or two about it. Here's our ten tips for choosing a brilliant domain name.

0:00 What makes a great domain name?
0:11 Choosing a memorable domain name
0:26 Is it easy to type and spell?
0:35 Keeping it short and simple
0:57 Targeting your local area or keywords
1:20 Researching your domain name
1:30 Choosing a domain extension that fits
1:43 Protecting your domain
2:00 Don't wait to secure it

Number one, be memorable. With millions of domain names already registered, finding one that's catchy and memorable is essential. Once you think you've got a good domain name, share it with some folks to make sure it sounds appealing and makes sense to others.

Number two, choose a domain name that's easy to type. If you use the letter “u” instead of the word you, or maybe you use a funky spelling, it might be harder for your customers to find your site.

Number three, keep it short. If your domain name is long and complex, you risk customers misspelling or mistyping it. Short and simple is the way to go.

Number four, avoid numbers and hyphens. These can often be misunderstood. Sometimes people don't know if they should spell out the number or leave it as is. And with hyphens, these
can often be left out or completely misplaced. So it's better to just avoid them.

Five, target your local area. If your business is local, consider using your city or state in your domain name to make it easy for local customers to find and remember.

Number six, use keywords in your domain. A great place to start are keywords that describe your products or services that you offer. So for example, if you have a dog walking business you might want to include dog walker or dog walking.

Seven, research it. When you choose a domain name, you need to make sure it isn't copyrighted, trademarked, or being used by another company. This way you can avoid potential legal issues which may cost you money as well as your domain.

Number eight, choose a domain extension that fits. Some extensions are associated with specific types of businesses. For example, a .org is associated with non-profits. So make sure you choose a domain extension that fits your business.

Number nine, protect it and build your brand. Once you've settled on a domain name, consider registering different extensions or even misspellings. This prevents competitors from registering different versions of your domain name and enables you to redirect customers to your website, even when they mistyped it.

And ten, act fast. Domain names sell quickly, so register your favorite domain name as soon as possible. And if you're having trouble, we'll suggest alternatives to help you find the perfect domain name along your search.

Okay lets recap our top ten tips:
1. Be memorable.
2. Choose one that's easy to type.
3. Keep it short and simple.
4. Avoid numbers and hyphens.
5. Target your local area.
6. Use keywords.
7. Research it.
8. Select an appropriate extension.
9. Protect it and build brand.
10. Act fast.

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