5 Basic Website Metrics Everyone Should Know | Two Minute Tuesdays

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Knowing even the most basic web analytics is a big step toward understanding and measuring the success of your ecommerce site. As you learn more about your website performance, you can make adjustments to increase traffic and drive more sales. To help you out, watch this episode of Two Minute Tuesday to learn five basic web metrics that paint a clear picture of how your online store is performing.

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Howdy! Yes, within Google Analytics (GA) you can track traffic that comes from third-party websites, including social media channels like YouTube and Facebook. When you log in to GA, find the "Referral Traffic" link under "Traffic Sources, " and you will be able to drill down how many visits are coming from those sources.

Hope this helps, and thanks for watching! -Matt

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Hi Sophie, my favorite software to easily pull these metrics is Google Analytics. You can download this for free and quickly connect it to your site - the metrics listed in this video should be readily apparent on your default dashboard. Hope this helps! -Matt

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