Unlocking Mobile Growth During Recession: Plex Streaming App's Powerful Strategy

Find out the key ingredients for driving app growth and revenue when marketing budgets are tightened. Director of Growth at Plex streaming app, Dan Calzone, reveals his approach to building a scalable mobile growth machine during an economic downturn, and offers advice to other growth marketing teams facing similar challenges.

Discover Plex 👇

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👀 Watch next
Remarketing Secrets: 5 Ways to Win Big on a Low Budget

Matej Lancaric on Driving Mobile App Profit During a Recession

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🚀 Resources

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🎞 Video chapters:
0:00 - Intro
0:38 - How has your marketing strategy changed?
2:14 - Impact on paid media budget?
3:07 - CPI vs revenue?
4:10 - iOS impact on remarketing?
5:50 - Tech stack & team changes?
8:44 - Changes to pay back periods?
10:37 - Successful paid channels
13:20 - Dealing with pressure from management
13:46 - Advice to growth marketing teams

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