How to Optimise The Customer Journey With Marketo Engage

Learn how you can easily optimise the customer journey with Marketo to identify, engage and speed up the customer experience from start to finish and across multiple channels and touchpoints.

Time codes:
00:00 Introduction
01:21 Getting to know Marketo
01:43 Adobe Bought Marketo
03:29 Marketing Data Environment
03:51 Content Personalisation
04:07 Cross-Channel Engagement
04:21 Experience Automation
04:34 Sales Partnership
04:45 Marketing Impact Analytics
05:11 Optimising The Customer Journey With Marketo
05:17 Building Awareness
05:59 Marketo Predictive Content
06:11 Landing Pages
06:26 Event Marketing Program
07:17 Mobile Marketing Software
07:43 Engaging in The Research or Decision-Making Stage
08:04 Marketo Offers Extensive Email Marketing Software
08:22 Personalised Email
08:46 Triggered Email
09:25 Nurture Customers To The Purchase Stage
09:35 Lead Nurturing
09:51 Nurture Program
10:48 Connecting Marketo wih CRM Platform
11:03 Marketo Sales Insight
11:24 Keeping an Eye on The Post-Purchase Stage
12:19 Account-based Marketing
12:40 Customer Base Marketing
13:00 Succeed with marketo Engage
13:34 Panasonic Uses Marketo Engage
15:07 Marketo Sales Engage