The Disney Creative Strategy

This is one of my favorite tools to work through new ideas - The Disney Strategy

To work the strategy, you take on three personas to consider an idea:

1) The Dreamer who brainstorms without judgment

2) The Realist who determines actionable steps to achieve a practical version of the dream

3) The Critic who tries to tear the idea apart and pokes holes in the concept while ensuring that the idea achieves your goals.

By going through all three of these personas you can fully flesh out your ideas and come up with concepts that withstand scrutiny and that you can get other people behind.