[the bigger picture] Retail (R)evolution : The next 10 days, 10 months, 10 years of Retail

Retail is experiencing an e-commerce revolution. We have fast-forwarded through 10 years of growth in 10 months, while for many brands the next 10 days is critical for a first-mover advantage. Not only have shoppers’ behaviours and expectations changed dramatically, but they will also continue to evolve. The tipping point for change will be the end of the reliance on the physical store and then the mobile phone.

A new shopping experience will be created. Sophisticated customer analytics, digital mannequins that “know” your preferences, automated home delivery systems, and more immersive at-home experiences are just a taste of the elements that will shape people’s shopping experience in the coming years.