Arun Iyer on Building Indian Unicorn Startups Brands of Tomorrow- Byju's, Wakefit, Tata 1mg

How Wakefit ,a D2C Brand, was built from scratch primarily using content marketing ?

How are unicorns like Byju's & Tata 1mg being built as long-lasting brands of tomorrow ?

What is business model of Spring Marketing Capital to position itself as a skin-in-the-game marketing consulting firm ?

Arun answers the above questions and more as he talks about case studies of building unicorn brands, and making the brand a 'moat'. Arun Iyer is a Founder and Creative Partner at Spring Marketing Capital. In his previous avatar he was the Chairman & Chief Creative Officer at Lowe Lintas India.

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.

00:00 Preview & Introduction to Arun
02:29 Spring Capital Business Model
06:32 Building Enduring Brands
10:19 Wakefit Case Study - Building Unicorn Brands
27:18 Byju's Case Study - Building Unicorn Brands
38:04 Tata 1mg Caselet
40:54 Rapid Fire - Personally Speaking with Arun
43:21 Connecting with Arun Iyer

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.