Looking Back At The Troubled Xbox One Reveal | IGN Rewind

In early 2013 Microsoft revealed its successor to the immensely popular Xbox 360, the Xbox One, and what happened soon after damaged the brand significantly. On the first episode of IGN Rewind, we're looking back on gaming history at the troubled launch and reveal of the Xbox One.

[EricCarter]

Remember when IGN cut the "boo" from the XBOX One Reveal and edited in the audience applause instead.
It's rich to hear them now describe it as a "Troubled Reveal".

[KyleDontCare]

Still waiting for that "Xbox 720"

[HaLoFreQ]

It's crazy how Microsoft did a complete 180 when it comes to backwards compatibility. It's great for game preservation.

[daniel_najar]

Who remembers the "How to share used games on the PS4" video Sony put out 😂

[biohazardousbacon]

Xbox is still suffering to this day because of this single event. The industry needs to never forget this moment.

[Velcreed]

Ahh Adam Orth and Don Mattrick, two great pioneers for Playstation.

[The_Ostrich]

Ahh yes, Don Mattrick. The man that single handedly killed the Xbox brand beyond fixing to the point it still resonates today and 2 months later left Microsoft to join Zynga of all places. What a versatile career 💪

[MarkyMarq]

Xbox is still suffering from their biggest flaw, a lack of first party exclusives.

[ridiculous_gaming]

Don Mattrick's vision of a cable entertainment machine was literally 20 years out of date. However, the push for always connected was literally 10 years too early. In conclusion, those in charge of this console's launch were completely in the clouds with no knowledge of gamer's and their expectations.

[porafriken]

it’s insane how this one event and moment in time caused so much damage to the perception of Xbox that it has NEVER recovered since. Ofc other factors have held Xbox down since but this handed Playstation an open goal and they weren’t missing.

[jeroen]

Don Matrick sold a lot of PS4's that day.

[tranceformerfx]

This video doesn't do the cataclysmic catastrophe of Xbox One's 2013 reveal. It was much, much more far reaching than just internet and E3 reactions, Microsoft stock took a nosedive that day. Xbox One's demise was further compounded by their continuous exclusive failures.

When Horizon Zero Dawn came out on the PS4 in 2017 and Breath of the Wild releasing alongside the Switch - both receiving massive acclaim - it was officially *f***ing over for Xbox One*

10 years later now that we know for certain per NPD sales records of the X1 not even surpassing 50 million total units sold as opposed to PS4 selling 116 million units - the Xbox One was a complete failure.

[Iamfirebird]

Crazy how huge xbox was in the 360 era just to throw it all away with x1.
Xsx is now great hardware but still suffering from severe lack of first party titles.

[FastTquick]

A hard lesson on how not to reveal a new game console.

Thank goodness that Phil Spencer was able to turn things around afterwards. Special attention goes to the console redesigns. The Xbox One X remains my absolute favorite console from the 8th generation.

[DeanT]

And here we are Xbox supporting more backwards compatibility than PS by a long shot. You can play OG Xbox games on Series S/X

[yourfavoritespoon]

Till this day I’m curious why would they make a “game console” into focusing on TV and movies

[justinsolomita]

This was the moment Sony won the console wars.

[MA-goee]

Even now people would still have a problem with an always on console that required a connection every day.

[bluenimbus]

Dude, 11 years ago feels like yesterday… people look exactly the same as they do now…

[kingdza]

The name was dumb, no used game, always on internet connection, HAVE to use Kinect and it cost 100 dollars more than competition…this presentation still haunts them and I’m a guy that loves Xbox