The Perfect Elevator Pitch: Stand Out from the Competition | #TomFerryShow Episode 116

Do you have any competition in your marketplace?

You and I both know there are a ton of agents out there!

The challenge is how to separate yourself from the competition…

Because, if you’re not unique, you’re weak!

This week on the #TomFerryShow you’ll learn:

- The proven way to stand out amongst the competition
- The tried and true formula to solve your customers’ problems and provide value
- A killer marketing campaign you will love

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You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law.

[SonicBoom]

When he says “I hope you’re not in your car watching this”
🙃 me watching this in my car before showing my first home to a potential buyer....

[lauramichler]

Thanks for your videos Tom!! I love them, they are the perfect length to listen first thing in the morning to get my motor running. As a new agent, (i haven't signed with an agency yet) from watching your videos I feel like i can combat any obstacle and am not intimidated to go out and DO IT

[ionesally]

Honestly one of the most helpful videos ive seen involving business. Thank you for making this.

[reneejones]

This is fabulous! Your personality shines through and you are very easy to follow and understand. Thanks! Subscribed! These notes are applicable to every and any business out there, including ourselves.

[GeorgeLRosario]

Tom, I've watched this video so many times I've lost count! And I just noticed that this is NOT my only comment on the video. Well my friend, this is how much this video has helped me. I wrote out my value proposition statement using this video and BOOM, FIREWORKS, MARCHING BAND, AWARDS SHOW, CALL THE PRESIDENT AND TELL HIM ABOUT ME BECAUSE THIS WORKS! Yes, this works!!! Thank you brother. You bring so much value to the table. I appreciate you!

[GeorgeLRosario]

Awesome video... stay tuned Tom. Stay tuned brother. You are going to be so freakin' proud.

"If you're not unique, you're weak." I love it.

[tatianapouladian]

Awesome information. Great delivery. Really appreciate YOU. Thank YOU.

[simplyshem]

I learnt a lot from this. Thank you for existing!!! I'm not a real estate agent but I'm taking your principles and using it!

[tsetse]

Love it. Thank you for making me think about the way we work.

[hbrodsly]

Tom, you've done it again. Wow affect!!! My brain is spinning. I stopped in the middle, went back, listened again. Screen shot, made notes, asked myself questions. Wow- thank you

[AngelicaNightingale]

INDEX:
03:03

Elevator pitch by Coach Tom Ferry (Thank you, coach!)

Be unique in what you offer!

1) Describe problem
2) Amplify problem ('So what?' 'What's in it for me?' 'Can you prove it?')
3) Offer solution (Facts, data, proof, validated credibility)
4) CTA - use vocabulary proven to be more persuasive at sales: you, money, save, new, results, easy, health, safety, love, discovery, proven, guarantee.

[sophiedarot]

Thank you for this video ! I am waiting for the next episode 117 ....

[KennethManesseSr]

Tom this is the KEY to creating a HUGE degree of separation! I'm pretty sure my competition will not take the time to do this! So it's OK that you shared this truth. Thanks I think? LOL

[karensonobe]

This is all so cool! I'm a problem solver!! Juicero video was on the mark! Thanks Tom!!! :)

[kostasbk]

Unique either Weak!??? Love the concept!

[ifoodieTV]

I have a question. If you r pitching a business to advertise on your platform for FREE. I suppose u can WRITE an ELEVATOR. RIGHT. SHOULD U?

[kimlitvak]

This video gave me so many awesome marketing ideas...can't wait to run by my coach.

[NcKel]

Finaly! Something solid and practical! Great, briliant!

[loveangelcom]

Thank you for sharing! This is great valuable information :)

[purplebutterfly]

I love this video. It's by far the best I've seen. I'm just wondering about my business though because it's a non tangible style business with a lot of people who sail my lane and are not real or sincere. This causes trust issues with customers. Any suggestions? Thanks you.
PS. I'm going to check out that juice link as well.