Microbrands in CRISIS: A SHOCKING Reality (SERICA 5303 Homage)

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#serica5303

[RedwoodAggie]

It's wild that Microbrands have copies released, but it's also funny that this one has a better movement than the original.

[seanthomxx]

I'm pretty sure the name Ipose Serca is meant to be a slap in the face. Someone wrote Imposter Serica on a board and crossed out some letters. It's a damn shame they're doing better QC than the original

[brianyparraguirre]

As an owner of a serica 5303, this watch has me feeling all sorts of ways. Firstly, I feel like I overpaid for the Serica and now due to the bad publicity of Serica, it’ll be hard to resell. But I’m mostly burnt about the movement, it would be one thing if the original and the clone had etas, I would feel like I’m supporting the original design of the watch. The fact that the clone has an arguably better movement though is very frustrating

[khronokraze]

I admit the value is definitely here. But, this may be a little hypocritical, I think homages or copies are fine with large established brands. They have the much more massive customer base and just the power to sustain no matter how many "copies" of their products are out there. When it comes to young microbrands that are trying to establish themselves in a super competitive market, such copies that undermine the hard work and efforts of the original design creators/owners is much more harmful. So, I can't agree this doesn't adversely effect the microbrands in any way if not even a little.. I imagine it should quite a bit since the price gouging is so great.
But, there simply is no way to enforce design infringements so microbrands are simply screwed. It's really up to the conscious-minded consumers to help or destroy microbrand growth and success.

[WatchWitt]

Super clean. Loved your wide shot of the midcase…could really see the quality of finishing and bezel knurling. Lug system looks badass.

[nextonthewrist]

I loved the Serica design, but avoided the watch because the movement issues for the price that Serica charge is unacceptable. This could be a good solution, great review and videography thanks.

[platinumtoofaim]

I would not even be considering this if Serica offered the 5303 with a reliable movement.

[spicydragon]

Great video - Beautiful photography. I've looked at and almost pulled the trigger on a Serica then saw this. It has me thinking about the same things you mentioned. Do the little details make enough of a difference to justify a $750(approx) price difference? Serica is not a brand like Seiko, Rolex, Omega that people know and can call out from 20ft away. 200m vs. 300m, 99.9% of us are never taking it in anything more than a shower or pool. As far as movements, I actually like having the options. I have half a dozen watches with ETA movements and have not had any issue. If there ever is, they are easy to have sorted or serviced almost anywhere. Thank you for another great video. Keep up the great work.

[daynevickers]

Oscar Wilde said, "Imitation is the sincerest form of flattery, " so perhaps they should be glad. That being said, even though I collect watches, I'd never heard of the Serica 5303 until I saw reviews for this watch... so the question becomes, would I have purchased the Serica 5303 at over $1, 100? No, for that amount I would have looked elsewhere to a more well known mid-tier Swiss watch. But, for $259, I pulled out the credit card for this one poste-haste. Sorry, Serica, perhaps you're flattered but, I would imagine, not in a good way.

[jamegumm]

Saw somewhere that the serica itself was a homage of an discontinued omega

[deinhorn]

I have this watch with the PT5000 movement. Love the watch.. is it perfect, NO, but as I paid $220 for it on AE have zero issues. And yes be careful till you’re used to the bracelet, didn’t have it properly clasped the very first time I wore it and it fell off onto my tile floor damaging a lug. Thankfully not noticeable on wrist. For the record, wanted a Serica, but was afraid of the movement, saw the ipose, and would say at 1/6th the price you can’t beat it with a stick. If you’re a homage hater, it is not for you, if you don’t mind a homage, save yourself a ton of money and buy it.

[kpjimmy]

I have a Serica 5303-3 and the ipose IX & DAO Cali dial mash up. So technically there's no direct copy lol. But beyond that I do like the mash up version and have the PT5000 movement which is a tad gritty when winding but for the price I can forgive it. The main differences are the movement, lug to lug (ipose is a bit longer) bezel movement, and font. I enjoy it and mainly use it when running errands.

[Zotrax]

Really good vid 🤙🏻. I like this piece, and I believe Micro brands are essential- especially for the watch enthusiasts and sensible collectors.

[stevem]

Shame. I have two watches from Serica and haven’t had any issues with them. I love the designs, differences in models, and I do think they want to ensure QC. I would say nothing is better than the actual watches, and I wouldn’t promote fakes. Seems wrong. Why don’t you get Jerome on your channel and ask him the tough questions?

[ulig]

Did you notice that the Chinese copy added some minute markers on the bezel between 40 and 45 - and they got them completely WRONG…
Once you‘ve seen it, you cannot unsee it.

[noelmurphy]

Great review as always and took head on the sensitive and controversial issues of the homage with the iPose v Serica. More like this please👍👏

[jazzman]

An uncastrated 2824-2 NO BS balance that is disposable. A REAL ETA. Just went to their site. I very well may pull the trigger. Great review! Thanks

[rava]

The 200m of water resistance is plenty for more than 90% of owners and the savings more than make up for the difference. I have one on order, the blue and white dial, I have two friends who own the Serica and both are waiting for my watch to arrive and if it's any good then they are selling the Serica and buying the ipose (both have had a problem with the crown and Serica are getting reluctant to repair it saying instead it is a design feature, yeah right. Personally I am really looking forward to getting my hands on it. The more reviews I am seeing the more I am looking forward to the watch.

[zaskarclf]

I want one. 1k is a lot of watch money for me. I was toying with the idea to save for a Serica, but the whole sooros movement thing and Serica's response was a major no go for me.
I think I'm gonna wait tho til Ipose fixes the slightly misaligned bezel markings.

[skduncan]

Great review as always! Doesn't bother me that this is a homage piece because most people won't even be familiar with the original. Better movement as well. No brainer!