How Much Does Digital Marketing REALLY Cost?

So How Much Does Digital Marketing REALLY Cost? The short version is as much or as little as you want it to cost.

I think the most important thing with digital marketing is to figure out what your cost per conversion/acquisition (CPA) is. Once you know this, it doesn’t matter how much you spend because you know what you will be getting out of it.

What we should be asking is if i put in $100 how much will i get in return! And then, we can work out how to make that return off the $100 even better. If you are putting in $100 and are getting $1000 back, do we really care how much it costs?

🕘Timestamps:
0:20 - Alister talks about Return on investment being the most important KPI
0:40 - Sean talks about Time, Effort, and cost based not just on a dollar sign.
1:00 - Jesse talks about how the answer changes constantly
1:43 - Chris talks about budget, leads, and how it relates to each other.

Digital marketing has no set cost however a larger budget should result in more leads and sales. Pay careful attention to your lead cost and if for every $1 spent on advertising the result is a $5 increase in sales it might be time to turn up the budget.

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#Digitalmarketing #tipsandtricks #budget