'Lancôme Show' pop-up magazine ad

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Enjoy a video of the pop-up magazine ad for 'Lancôme Show by Alber Elbaz' as featured in the July 2013 issue of Vogue US. Paper engineering by Kyle Olmon. Design by Box Studios.
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I just went through a stack of this issue of Vogue and there were no pop-ups. Just the print ad page. Was it not in every issue?

queeniev