Road Safety Authority - Mess (2007, Northern Ireland)

One of deranged visionary Syd Macartney's many, *many* road safety PIFs for DOE and RSA in Ireland, which use extreme, Hollywood-tier shock tactics in order to get citizens to watch how they drive. Directed by Macartney at Lyle Bailie International.

[hotelmario]

The guy getting crushed so badly that it pushes vomit out of his stomach is an image that sticks with me, just horrific

[CrimsonCreationAGM]

“It is quite clear you were driving too fast to cope with the unexpected”
Something about the way he says it gave me chills

[prettiestmills.]

“The faster the speed, the bigger the mess” that is 100% true

[totalthew]

Irish Road Safety ads are the greatest Internet rabbit hole to dig into.

[soularpower]

I remember seeing this on youtube YEARS ago before i turned 18, i think? I'm 25 now. Still sends shivers down my spine.

[guitarmaniac]

dude. This shit was on during the den when I was a kid. Left me fuckin traumatized. Also used to run out of the room when I saw it coming on

[archiox]

I came here from Nogla and Terroriser reacts. And oh boy. Glad we have no ads like this in my country... Damn

[romancewriter]

god i remember seeing images of this ad on bus stops when i still grew up in Northern Ireland and I think i saw the actual ad once. A lot of these ads have still stuck with me all these years.

[CloverLovesTT]

you guys have no idea how much fear this struck in us when it came on LIVE TV lmao. i used to be able to recognise the song from the first one or two notes alone like it was a sixth sense. literally developed muscle memory to change the channel as fast as possible. good times!

[estiandcountryhumansdiscon]

And thats why i'm scared of Northern Ireland Traffic ads

[balazseszes]

I did not have to see this to be scared when it came on... I have to say this is one if not the most efficient, anti fast drive ads i have ever seen

[escrows]

As an American, I can confidently say this actually sends a positive message and you walk away remembering it. The road safety commercials we see in the states are much more seldom, and not taken as seriously it seems. This was a great ad.

[sgnjamcitydevteam]

Ireland can go very crazy when they want to get their point across..
AND THIS IS NO EXCEPTION

[nfamus]

Nogla and Terroriser sent me here, my morbid curiosity got the better of me.

[InactiveChannel]

These ads are horrifying but that’s what they’re aiming at. They’re meant to be traumatising so that you’ll never forget them because like one comment here said car cashes aren’t a joke.

[angloturbo]

The rule i was taught as a young person if i was driving on motorway for example: was to always run the dog over, as changing course or hard breaking would cause more severe accident and death.

[dasati]

Ireland country roads are really worrying. Especially when you drive through some small town and you see a black spot sign

[araIcecream]

I saw this Ad when I was in Irland back in 2007. It was so shocking that I couldn't forget..

[PsiTerrorPrime]

Damn Ireland if you played this kind of stuff in the US we'd have the most defensive drivers ever

[homophobicslur]

I remember watching this in high school and it’s the reason why I’ll never pass my driving test