Ultimate Guide to Marketing Funnel by PROS

Ultimate Guide to Marketing Funnels

A marketing funnel simplifies the customer journey from start to finish. A funnel guides the customer to a conversion, whether it’s a form submission or a purchase by mapping each phase of the customer journey and what tools or tactics you are going to use to help move prospects down the funnel.

In a marketing funnel, you constantly channel new leads into your business to generate sales and establish a good consumer relationship. It takes consumers from the introduction of the business to completing their purchase.