How to Build an End User Profile - Feat. Hyungsoo Kim, MIT Alum & Founder of Eone (Pt 3/5)

Bill Aulet, Senior Lecturer at the MIT Sloan School of Management, explains how to build an End User Profile by characterizing End Users through their demographics, motivation, and behavior. Hyungsoo Kim, MIT Alum & Founder of Eone Timepieces, describes how he discovered Eone's End User and built an increasingly specific End User Profile and product prototype.

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[vpdabholkar]

Thanks for sharing this interview. Found it helpful in understanding the iterative process Hyungsoo Kim went through in understanding user needs. The display of paper and plastic prototypes (6:11) is also helpful in pointing on the role of prototypes in gathering user needs.

[Device_Guy]

It is interesting, yet from a protection from competition standpoint, Apple can easily produce an app or button on the iWatch that you can touch or press and get the time without looking or sight via buzz or some haptic vibration. I get the whole fashion thing, but it seems Apple could easily displace this watch idea. I love his idea, but tough to corner a market.