E-Commerce SEO Masterclass | Video 1: Keyword Research

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Today I am going to teach you how to do keyword research for your eCommerce store. ⬇️⬇️⬇️

How to do keyword research?

You will likely need to use a paid tool, as free tools will not provide you the information that you need.

I recommend Ahrefs if you ARE going to pay for an option, but unfortunately, it does not come with a free trial. Here are some paid options that do come with free trials:

How to prioritize keywords:

👉Ranking: Focus on the Search Engine Results Page (SERP) over factors such as keyword difficulty.
👉Intention of the keyword: Is it transactional in nature - ie. is someone looking to buy? Or alternatively, is someone looking for information.

Step 1: Find all keywords related to a particular product type.
👉Product types
👉Descriptive terms + product
👉Keywords with buying intent ie “on sale”
👉Specificity
👉Questions
👉Informational related queries - ie “benefits”
👉Comparisons

Avoid
👉Keywords with other store names
👉“Cheap” “broken” etc. terms that we would NOT want to rank for.

Step 2: Creating your keyword list
👉 I recommend exporting as many keywords as possible, but a minimum of 500
👉 It is also a good idea to use a few different tools when doing so since many will show different keywords for an entry
👉 Use “Answer the Public” to get all questions related to a particular keyword.

Step 3: Plug all keywords related to your product type into a master keyword list with thousands.

Step 4 (Optional) - Go through and highlight the keywords that have low DR websites ranking on page 1 + have high volume over 100. These will be the main category pages which we focus upon when beginning.

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[maximilianeriksamuelnyman]

Hey Brook, thanks for value bombing yt! Just wanted to ask, as a non-us citizen (eu & eu company) Is it enough with a EIN or do i need a resell license too for selling high ticket items? Thanks a lot :)