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#10 Balanced Scorecard | Strategy & Technology: A Practical Primer
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Welcome to 'Strategy and Technology: A Practical Primer' course !
This lecture covers the balanced scorecard, a performance measurement framework that goes beyond traditional financial metrics to consider other key perspectives, such as customer, internal processes, and learning & growth. It emphasizes the importance of aligning these perspectives with the organization's strategic objectives. The lecture also explores the concept of a strategy map, which visually depicts the cause-and-effect relationships between strategic objectives. It discusses the limitations of the balanced scorecard and the need to incorporate ESG (environmental, social, and governance) factors.
NPTEL Courses permit certifications that can be used for Course Credits in Indian Universities as per the UGC and AICTE notifications.
#BalancedScorecard #StrategyMap #PerformanceMeasurement #StrategicObjectives #ESG
This lecture covers the balanced scorecard, a performance measurement framework that goes beyond traditional financial metrics to consider other key perspectives, such as customer, internal processes, and learning & growth. It emphasizes the importance of aligning these perspectives with the organization's strategic objectives. The lecture also explores the concept of a strategy map, which visually depicts the cause-and-effect relationships between strategic objectives. It discusses the limitations of the balanced scorecard and the need to incorporate ESG (environmental, social, and governance) factors.
NPTEL Courses permit certifications that can be used for Course Credits in Indian Universities as per the UGC and AICTE notifications.
#BalancedScorecard #StrategyMap #PerformanceMeasurement #StrategicObjectives #ESG
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