IKEA – What if?

What if... we always side with the many people? What if we try to design new behaviours instead of new products?

With this film "What if...", we introduce who and what IKEA is, what we stand for and what we believe in.

[Hollywood]

It's good effort for anyone to buy furniture at any cost.
Easier to buy furniture lower cost is really one of the best culture of IKEA

[living_silence]

"What if we make better sleep instead of better beds?!" Such a great quote. More than just an AD

[herodot]

such a great cinematic image film. respect! great work

[RedboxStudio]

What a brilliant video. All about furniture but nothing about furniture.

[plasma]

IKEA was so good, they made Sweden's flag based off of IKEA

[zaczaclee]

came here for a furniture ad, took a motivation quote instead. Great ad

[aditir]

I HAVE TO SAY, , THE MOST VIDEO AWARD GOES TO -WHATIF CAMPAIGN, , I WOULD LOVE TO MEET THE CONCEPT PERSON ?SAYING AS A

[asblacksoul]

Heart touching. What if its a reality but when will ???

[ihsantarkkose]

I want to have the soundtrack so bad! please tell me its name :(

[TimothyReid-zhsw]

What if we did it... ourselves without government overreach

[ivandeguzman]

Well that's a story for another what if.

[jobjohnston]

meatballs without meat... ohh my goodnesss...

[contactojaime]

I don´t want meatball without meat. I dont want fake meat made by bill gates.