IKEA - Let's Relax

Let's relax. It's time to check those expectations at the kitchen door, and rediscover the simple joy of cooking, eating and being together.

[IKEA]

Some info about the music:
The first track is Antonio Vivaldi's Summer from the Four Seasons.
The second track is called Whispering from Universal Publishing Production Music Scandinavia AB and the album is called Midnight Jazz Songs, the composer Frank Sarkissian on the Kosinus label.

[TonyTumminello]

I love that the painting is hanging on the wall of the modern-day family in the final scene. Great attention to detail!

[luckuuk]

I liked how you can see the painting in the end scene (the modern kitchen) in the left corner.

[Artaxeus]

I absolutely love this commercial, it looks very authentic, the atmosphere, people, clothes, faces, music, everything else is put very well together, very unique!

[metalim]

Amazing capture of modern age. You can feel the atmosphere of XVII-XVIII centuries. I bow to the authors, who could put so much sense in so short time.

[koiidex]

Great message ! The real value lies in interaction and socializing

[funny-video-YouTube-channel]

This is funny.

The food photography and selfies are a bit over the edge today, but let's not forget that people create the pictures for sharing in the hope of getting conversations and some form of positive response. It's a new form of non-verbal communication. Some people are good at it and other's are doing too much, to the point at which it becomes annoying.

There is a huge trick. Just share the best pictures of other people, and say: this guy or girl ate this today. People will still like the pics, regardless if it's your food or not.

[TheMeleaShow]

That's funny! Fun video IKEA! :)

[Armanthus]

Well done IKEA! Love that! Keeps me thinking, that's good, right?

[testikuskitestdrivr]

Man, was dumbfounded until the very end when they actually start eating and logo comes. When it hit me fuck it was brilliant ! This is morally most justifiable ad I have EVER seen. Gj.

[kbndestine]

For me, I think this reflects the ideology of social class. in the past, only rich people or high class people could hire an artist to paint their pictures. In this ad, they are very rich that they could hire an artist to paint their foods! It is believed that rich people painted their objects to show their wealth (as the servants brought the picture to show to people). This is a metaphor of people in nowadays who usually take photos of their foods and share on social media. It is a way to show their lifestyles and social status. 🙂

[JacoxNovak]

hahah, so cool, I seem like the only one enjoying the joke, people take stuff too seriously ;)

[ilhamonytube]

Each little moment we got... No one must see, no one must know. So true. I think.

[alal]

It is a nice commerical with a strong message to mankind! People must start enjoying the moment they are in before it's all gone and starts to fade away.That should be a priority before showing to others the moment in life that you could'nt enjoy yourself!

[suzieuda]

Dear Ikea, What is the title of the jazz song when the family starts to eat? I know it's not Darude Sandstorm.

[dugrober]

Luv it, and proud to be part of IKEA for >10 years !

[fjoo]

People in the comments seems new to Facebook views on youtube videos x) jeez
You can't comment on youtube videos from Facebook, but the views count.

[Herman_]

I must say, this commercial is quite well made and fun to watch!

[Leto]

This is gold! Such an amount of work that must have gone into the making of this video.
I'm glad I've subscribed!

[phoenixgrove]

This is so true! People need to start eating their meals! No one gives a shit about your food photography. I have had friends who took so many pics that the food turned cold by the time we ate it. This goes on to prove that virtual reality is bullshit and has resulted in mass narcissism.