How Steve Jobs Persuaded The World

Steve Jobs was a master of persuasion. He persuaded billions of us to buy MP3 players, laptops and phones, usually at higher prices than before. Much of this is due to technical innovations and unparalleled marketing. But some of it is down to his persuasion techniques. Techniques that all of us can adopt. In this episode, you’ll learn how Steve Jobs persuaded the world using simple techniques that anyone can copy.

P.S. There was a LOT of Steve Jobs content I couldn't include in the past two videos, so I've created a bonus audio-only episode to cover it all. 👇

[sydfin]

“He was laser-focused on solving problems. His products addressed more problems than any others, driven by an unwavering passion for innovation. Unfortunately, many modern products prioritize form over function and fail to truly address all the user problems. As the saying goes in marketing, the best way to persuade others is by creating a superior product, much like building a better iPhone.”

[DannTheMan]

Your videos might not reach a massive audience, but the people who do see it get MASSIVE value from it. Great work 👏

[tiagomaqz]

Steve was and still is my biggest business inspiration. He knew so much and used all of it so effortlessly. I can’t think a single person as great as him.

[beashutiwari]

Dude, you're dropping gold! I don't know why YouTube recommended you to me so late.

[aaroscabrera]

Labor Effect
Halo Effect
Anchoring
Chunking
Recency Bias (One more thing…)

[shivamahadeva]

This video is underrated. Seriously awesomely detailed content!!

[chris_jorge]

Great video mate. Probably one of the most important tactics not mentioned is Apples’ tightly synchronized crowd cheers during presentations. Even today google, Samsung, and Microsoft fail to control crowd cheer to their benefit. You often hear the speaker reveal a feature and the crowd reaction happens at the wrong time or sounds confused which to anyone at home feels awkward.

[DrZbo]

oh my god... I thought this was a channel with 100K+ subs...

If you keep putting videos out like this you will be

[pierrebidkhanian]

Simples and uncola? I lost you there brother. Everything else is 5 stars for far, love your content, you got a fan for life :)

[alevonborstel]

What an outstanding video! Congrats brother... love from Brazil 🇧🇷

[SHIBARONI-TV]

It’s good how you dont cut/edit out your breath since there are sooo much AI narrations recently. I appreciate the effort for recording.

[NancyFoxTV]

I was glued to my screen watching this session! Phenomenal. Did Steve cultivate these marketing practices intuitively or did he have marketing mentors? Who were they?

[mosimojones]

Awesome job on the video. You literally opened my eyes to a broader understanding of marketing.

[spaceplanfurniture]

Learned a lot. You kept my attention for 30 min. Keep it up

[TomasTemperley]

Great video bro, super concise, relevant and entertaining.

[TheNYN]

This is INSANELY valuable! THANK YOU so much for making it! ✨🙌

[myronmyronmyronmyron]

By far the best and the most informative video I have seen in a while. Hands off👏

[harriewheatley]

This is an incredibly well produced and insightful video. Do you know of any good books that go over this sort of product psychology with real life examples as you have done?

[alexBaldman]

For those who loved this video check out the Adam Curtis documentary “The Century of the Self” which focuses a lot on Edward Bernays who basically created the PR industry

[gonzadelga]

Thanks for making this video, one step closer to a better version of my self.