Apple Could Dominate the Creative Market with Final Cut Pro

Apple has a massive opportunity with final cut pro, but it’s not the one I was expecting or even hoping for. I feel it’s going great so creatives, but not for professionals.

Will Apple intelligence save Final Cut Pro?

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[AbdullahiAbdulkadir]

I think Apple should dedicate iMovie to creative consumers and bring it on par to CapCut. As for Final Cut Pro, it should continue to remain for professionals and more advanced tools should be introduced.

[Richoecreate]

Love how you're always challenging Apple, you nailed it on the head they are years behind. I know they are watching and listening !

[matthewTobrien]

My ideal outcome would be for FCP to get all of the updates that match or best CapCut (auto-captioning, AI tools, etc.) but then re-release Final Cut Studio as a single app with pro workflows for color, sound, etc.

It’s highly unlikely…but one can dream.

Love these kinds of videos, BTW🤘

[markshirley]

I really don't understand why Apple dont buy Capcut and the Affinity software. When you go to buy a Mac have it ready loaded. But maybe they will be skirting with a Monopoly charge if they do that.

[mattspadesoundandvision]

As someone who started on FC7, transitioned to FCPX and used it for 15 years, I had to switch to Resolve. I was using Resolve with FC for color grading but, reading the writing on the wall I stuck with Resolve. This video is great and brings home the point of where Apple stads with this. Cheers!

[seecraig]

You're mostly right but I think your nomenclature is wrong. Social Media Advertising and Marketing is big business. In fact, a lot of advertising dollars have shifted. Rather than compete in old and more or less stagnant business markets go after the fastest-growing new businesses market. BTW I've recently heard that about 4 million Content Creators (2 million of them on YouTube alone are making over $100, 000 a year). This is a new and growing editorial business.

Also consider why Apple is promoting FCP for iPad (and iPad Pro now has an M4 chip) in a market that already has BMD Resolve, Adob Rush, Luma Fusion, and, of course, CapCut). iPad adding Thunderbolt to SSD recording/playback and the move of the built-in camera as well. iPad may well be an alternative laptop within the next couple of years.

There's more to say on this but I think Apple has assessed the market and as Wayne Gretzky said and Apple is heeding "Skate to where the puck is going to be, not where it has been." This is not a "consumer" niche though. It's the new professional.

[Injoy]

This is a great perspective comparing the users side of the software, in stead of most reviews only focus on pros and cons on the software itself.

[marcodimario]

U're absolutely right. Apple hardware is among the best money can buy. But most of Apple software is not used by the high-end professionals. And this is perfectly fine for Apple. Apple, as you said, is mainly for the creative consumer market. With that said, there are some very specific professional workflows that extensively involve a real usage of specific Apple devices, like iPad Pro for instance, and specific third party software/apps like Procreate, ArtStudio Pro Nomad Sculpt, the Affinity suite, etc... (most of them are for the iPad line-up)

[drnareshchauhan]

I began learning editing using i movie, then learned FCP pretty fast, and soon I realized that I had to learn pr pr & AE. Wait for color editing da Vinci...., it is really frustrating...haha

[curiousminds]

bro can i install external plugins in FCPX free trial, PLZ. answer this as i am unable to do it otherwise the software is working fine on my intel i5 8th gen MacBook Pro

[NOTLeavingLV]

lol. They aren't banning capcut. Capcut is not TikTok. Same company, different product.

[TimelyAdventure]

Interesting perspective, seems like FCP is a few features and compatibility layers away from being fully professional without having to rely on indie plugins. In a way, that's who's more invested in FCP, pros, and who wants those features. Younger amateurs don't seem to care as much, they'd rather use Capcut and then maybe Premiere. It'd be nice if Apple just made creating stuff easier and possible through feature updates, needed to switch to DaVinci myself for expanded capabilities without having to spend hundreds on plugins for FCP. Maybe there'd be like a mobile and iPad version geared toward social media stuff, and a fully pro version for Macs. I'm honestly considering reverting to Windows (on arm) because FCP was what really clinched me to the Apple ecosystem in the first place, and now I'm really not seeing as many advantages to help me make what I want and to get the high refresh oled screen with way more ram to help me run DaVinci and maybe Affinity photo better at a much cheaper price when money is tight and this MacBook Air m1 with 8gb is not really as powerful as I'd like, it's tough to justify sticking with Apple. Hopefully it's a strong WWDC.

[cevisuals]

The operative sentence... "Final Cut Pro is meant for a crew of 1"... Which is the vast majority of Apples users and as much as I like Resolve, there are times I can get an edit out using Final Cut even though it lacks the advanced tools that are in Resolve. Add to that the ability to edit on iPads for both programs, it's become a game changer for me - especially since Final Cut for iPad now allows you to access/edit from external storage. I keep using both apps because Resolve is truly cross platform and if I ever have my Mac go down, I can fire up my old Windows or Linux PC's and get back to editing for the most part. since I store my project files/assets on a Synology NAS.

With regards to Apple being "Behind", who cares? IF the app is solid and just works (which it does/is), why add on more fluff?Premiere Pro is an example of always updating and creating problem after problem, some of which have NEVER been fixed (complete corruption of project files going back to PPro CS5). I'm a minimalist in my work, and prefer using software that just lets me get the job done. Both Resolve and Final Cut Pro are those programs for editing video IMO.

[Hypnotist]

Do you really think Capcut will get banned? It has a massive international user base?

[bacon.dumpling]

I don’t know about them turning Shake into Motion. They are completely different tools. Motion is more of an After Effects competitor whereas Shake was more of Resolve competitor at that time. I wish Apple would have made the treeーbased compositing part of FCP. They still could, if they actually wanted to compete with Resolve but it’s not looking good.

[ELTExperiences]

When you look at the terms and conditions of CapCut and Premiere Pro which use AI, they attempt to have complete control and ownership of your content. It is very contentious, and despite the initial appeal of AI, I would rather FCP focus more on updating and incorporating some of the tools that are now part of Adobe such as remixing music to match the length of the clip or autogenerating text, which are not AI generative tools.

[silaskpipson]

Ironically, I think the problem with this plan is the fact that Apple is (probably) making more, RECURRING revenue from their 30% cut of CapCut Pro purchases than they are from Final Cut.

[GoadedGoblin]

Looking at getting into Final Cut because of the ban of CapCut on the horizon.

[TeflonTipz]

I could see Apple just buying out CapCut because they're trying to ban it here in the US along with TikTok and DJI LMAO! It would be so easy for them to build on top of whats already been built in CapCut since they can't seem to do it with FCPX

[Pandybelly]

Apple should roll put all the updates it can to bring FCP to the level of other editors.