this rebrand is cheap

happy holidays fellas. i talked about the Sandisk rebrand today. longer videos will return once im back from traveling.
oh hello there.

[theantshop]

I think the rebrand is cool. This is like a reverse of modern minimalist logos. I thought we’ve all been asking for this for a while

[letoriousCollin]

no no no this cant be, why was the disembodied voice given a human form. I cant comprehend this

[Sejikan]

I kinda fuck with it. Feels like 80s futurewave

[vzaaa]

The logo rebrand is cool. Idk what you on about.

[CreakingJordans]

Who knew dyslexic logos looked so cool though

[itsrickyschannel.]

Not gonna lie, with the Paypal and Jaguar rebrand fiasco's recently, I can *partly* get behind this rebrand. It might look "cheap" but its at least not boring. Although that A is looking strikingly similar to the Adobe one.

[maninanikittycat]

The new logo looks like something I'd see in Cyberpunk 2077

[kayluuhs]

0:43 she talking like the girl from need for speed

[angrytoastcrunch]

I mean this rebrand is a lot better than a bunch of other rebrands ive seen

[tro_bt]

Logo that isn't just a default tech bro Sans Serif font anymore = Win

[SchwerMetall]

I actually like the new logo more than the old one. My only critique is why did they cut the printing off at the bottom so it reads more like "candick" with some dead pixels/bad punctuation

[alibiiana]

I feel Ai has something to do with this. But this does give the company an 80s retro kind of vibe.

[rioee]

Two things;
First, I actually think the new logo looks good.
Second, this rebrand is less about the visuals and more about the fact they are being spun off from their parent company western digital and needing to create new copy and distinction for themselves from the parent companies branding. So they partnered with some design firm and this is what the designers came out with.

[BlackenedEclipseCurse]

The trailer itself looks like a fake advertisement you'd see in a cyberpunk genre movie or game.

[bonevelous]

Not nearly as absolutely bananas as the weird Pepsi rebrand from the 2010s that had a Time-Cube-esque reasoning behind its conception

[The_viking_master]

Does the s in the new logo look more like a c or is it just me? Because I see .c

[DaBombrd]

I don’t care as long as the product works as described.

[ThenonFun]

you are like one of the few ones who dont like this bro😭🙏

[MilesProwerTailsFox]

This is the kind of logo rebrands I used to do in freelancer webpages when I was like 13

[Pk-glitch]

"Oh my God who the hell cares" - Peter Griffin