3 Common Automation Agency Mistakes You NEED To Avoid In 2024

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SUMMARY ⤵️
Three mistakes I made when starting my automation agency that lost me several million dollars. If I could go back in time and fix these, I would. Luckily, you get the benefit of me having made them!

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Timestamps

0:00 Introduction to Common Automation Agency Mistakes
2:10 The Power of Cold Email in Automation Agencies
3:33 Setting up Cold Email Campaigns
5:20 Importance of Early Preparation for Cold Email Campaigns
8:55 The Art of Effective Cold Email Copywriting
10:54 Significance of Productization in Automation Agencies
13:35 Avoiding Mistakes in Productizing Your Services
17:09 Strategies for Successful Productization in Automation Agencies
18:24 Identifying Deliverables
19:23 Scaling Your Business
21:54 Fixing Your Costs
25:32 Maximizing ROI
28:12 Avoiding Common Mistakes
32:35 Prioritizing Daily Activities
37:46 Hill Climbing Tips

[ChristopherBaghanem]

Great video! Video suggestion- Something around how you build SOP's and organize them.

[ujjvalkumaria]

Bro gave the whole sauce jar away in this video. If you fully understand what he's talking about this is a million dollar value right here

[art_Aj]

no matter what the title of the video is, I'm watching every min of every video on this channel.

And it's time to set up email warm up campaign fr

[thays]

Amazing as always. I saw spots open in your community again the other day, let me in!!!! This waitlist is rough! I’m ~50% of the way through your roadmap and have just started looking for customers yesterday. The value you’re providing me is immense, I sincerely thank you for sharing what you’ve learned.

[NathanMontagnani]

As a young 22 year old struggling to make my first agency work, I've found phenomenal value in this. Cheers mate. I've got a solid plan I can stick to now thanks to you.

[davideylerYT]

So far, this is one my favorite videos by you - very helpful advice Nick.

[WrightyMedia]

I hear you loud and clear, thank you nick! You've given us the realist advise yet! This is gold! I'm so grateful for the knowledge you share. For that, I will make this effort a success. Legend!

[abhijeet-gandhi]

Thanks, Nick, for this incredible video! I launched my automation agency about 6 months ago and have been hitting a ceiling at $6-7k per month. Every issue you highlighted felt spot on, and it’s like you’ve given us a clear roadmap to overcome these hurdles. Truly appreciate it!

[shaeilmayers]

I needed this video, always dropping bombs at the right time. ❤❤

[thekillerpoet]

Can't believe I joined your community before I subscribed to your channel, lol

[snicho]

Loads of good "business sense" here that I wish I'd had 30 years ago!
Keep up the great work Nick!
As I recently said to a business partner - Look after yourself. Stay true to your values. Take care of those who care for you. ... and an even more fulfilling future awaits.

[richardadonnell]

🎯 Key points for quick navigation:

00:00 *📈 The speaker plans to discuss three automation agency mistakes to avoid in 2024 and into 2025, based on personal experience.*
00:13 *💸 The speaker regrets not starting cold email earlier, estimating a loss of over $250, 000 due to its effectiveness compared to other marketing methods.*
00:40 *📧 Cold email is highly effective and cost-efficient, with acquisition costs 10 to 15 times lower than other methods.*
01:23 *📨 Personalized cold emails, especially from automation experts, can achieve higher response rates than generic ones.*
02:35 *🎯 Cold email campaigns can achieve response rates up to 25%, especially with personalized approaches, significantly reducing cost per lead.*
03:17 *🔄 Setting up cold email takes less than two hours and learning to sell to cold audiences enhances overall sales skills.*
04:12 *💡 Recommended platforms for cold email are Instantly and Smartlead, as they allow distributing volume across multiple mailboxes cost-effectively.*
05:09 *⏳ Start setting up cold email mailboxes 2-3 weeks in advance, as they require warming up.*
05:37 *🗣️ Cold email copy should be blunt, straightforward, and personalized, resembling a casual conversation.*
06:33 *🖊️ The speaker provides a copy example for cold emails, emphasizing personalization and credibility.*
09:20 *💰 Personalized messaging is essential for winning in 2024, with response rates significantly higher than generic approaches.*
10:46 *🗓️ A lead generation funnel with cold email can be set up in 21 days, costing around $15 per day.*
11:01 *🛠️ The second mistake is not productizing early, potentially costing over $500, 000 by not templating services.*
11:29 *🔄 Productization involves breaking services into simple steps, making them easier to deliver consistently.*
12:10 *🚀 Offering custom implementations can hinder scalability; productizing services is key to a successful business.*
13:46 *⚙️ Sell specific projects rather than abilities to avoid project scope creep and enhance profitability.*
14:43 *🛠️ Use project management tools like ClickUp to enforce productization, breaking services into manageable tasks.*
15:54 *⚖️ Avoid projects that add immediate revenue but consume significant time and resources, impacting long-term growth.*
17:19 *📋 To productize, identify deliverables and create a step-by-step process, ensuring consistency and efficiency.*
18:01 *📄 Focus on deliverables that customers interact with, like forms and emails, instead of internal processes and tools.*
18:29 *📋 Break down deliverables into tasks and subtasks, and assign them to job roles for efficiency.*
19:39 *🔄 Hire fewer people with broader skills instead of many specialists to streamline operations.*
20:20 *🔧 Consolidate roles and processes to increase efficiency and margins.*
21:02 *💰 Calculate internal costs and set profit margins to determine pricing and ensure profitability.*
21:56 *🗂️ Use project management tools to create templates for tasks, allowing for easier delegation and consistency.*
22:38 *🚀 Prioritize high ROI activities to maximize business growth and efficiency.*
23:34 *🏔️ Adopt "hill climbing" to make the best business decisions based on potential returns.*
24:44 *💡 Aim to take steps that yield the greatest positive impact, similar to AI learning processes.*
26:10 *📈 Focus on simple, high-impact actions rather than complex tasks for better results.*
27:38 *💼 Intelligence and complexity don't guarantee financial success; focus on strategic, high-value activities.*
28:50 *🚀 High ROI activities for those under $25, 000/month often include sales calls and direct revenue-driving actions.*
29:59 *⏱️ Track time spent on tasks and prioritize revenue-generating activities to maximize productivity.*
30:41 *📆 Consistent daily effort yields better results than sporadic, intensive work sessions.*
32:04 *🏋️ Focus on consistent, small efforts in areas like the gym or business for long-term success.*
33:01 *📊 Use a tool to prioritize tasks based on complexity, success rate, and impact for optimal decision-making.*
36:18 *🧠 Consistently ask if tasks are complex, have high impact, and high success chance to move in a higher ROI direction.*
36:46 *💪 Financial success often comes from commitment rather than intelligence; the most committed people tend to succeed financially.*
37:29 *🚀 Becoming a more committed person can be one of the highest ROI actions, as many people focus on learning rather than doing.*
37:43 *📈 Developing habits and setting achievable goals are key to increasing commitment and business success.*
37:56 *🔄 Restructure thinking to prioritize high ROI tasks and focus on what truly matters.*

Made with HARPA AI

[michaellerch]

*starts watching and hits like button*
*gets towards the end and tries to hit like button again*
*rewatches a week later and tries to hit like button again*

[Nick-Quick]

Have a solid workflow for automating email customization? All the off-the-shelf AI platforms I've tried for this totally suck.

[SaidThaher]

Hi nick, do u advice the whole thing you teaching for a 45+ old with 3 kids and full time jobb ?

[cemanuel]

Q: How do you personalize a mass cold email campaign?

[IntoMallorca]

Why not use SendGrid as your SMTP service with GMass as the sender? It’s cheaper, faster, and more scalable. I can send 10, 000 emails per day without needing to warm up accounts.