This is a video about plastic pollution. Err..actually it’s about elimination solutions.

We should deal with a problem before it becomes a problem. One way to do that is by eliminating what we don’t need.

Upstream innovation is about preventing waste from being created in the first place. It requires a shift in mindset, and involves rethinking not just the packaging itself, but also the product and the broader business model. We must move beyond just focusing on incremental packaging improvements towards fundamentally rethinking how to best deliver products and services to a user.

Our latest guide is designed for marketers, product designers, and packaging engineers who are new to circular economy, as well as seasoned practitioners. It includes tools and +100 examples from companies across a range of sectors to inspire and empower to take action on upstream innovation and achieve a circular economy for plastic, in which plastic stays in the economy and out of the environment.
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Thank you for watching this video. The Ellen MacArthur Foundation is a UK charity working on business, learning, insights & analysis, and communications to accelerate the transition towards the circular economy.

Follow us online on these channels:

#circulareconomy #upstreaminnovation #stopplasticpollution

[Sivah_Akash]

Do the people who can make these changes actually watch these type of videos? Would love a similar video for a consumer.