Quick Fire Media Training Tips - The Press and Negative Language

Our Head of Media Training Dave, discusses some key tips in handling the media.

Try not to spend more than around 10 minutes chatting to the journalist if they only need a quick quote. And never ever repeat any negative language supplied by the journalist they actually use this to elicit an angle and a headline for example
Journalist: “Is this a complete disaster?”
You: “No I wouldn't call it a complete disaster”
Journalist: “Okay, so just a partial one then”

press,media,media training,interview,interview tips,interview training,radio,tv,pr,comms,communications,crisis communications,negative language,negative press,dave mason,mentor,mentor media training,tv interview,press interview