Media Training Tips - How To Deal With Press Journalists

Tips and techniques for dealing with press and online journalists. Top tips on what to do and what not to. From dealing with initial press enquiries to deftly handling a press journalist and their angle of approach.

Hello. In many ways press interviews are the most challenging because of the confusion around on and off the record comments. Plus the common misconception that you're just having a bit of a chat of course you're not. Everything you say to a press journalist is on the record, unless you've developed a trusted relationship with them to negotiate non attributable quotes.

So never speak with a press journalist on the fly if you receive an unsolicited phone call,
especially this is when you're organizationally at most risk. So turn the tables and ask a few questions of your own - their details, landline, angle, who else they're speaking with, plus any deadline. Now you've just bought some valuable time to get your press team organized.
Finally and crucially when you're giving an interview try not to spend more than around 10 minutes chatting to the journalist if they only need a quick quote. And never ever repeat any negative language supplied by the journalist they actually use this to elicit an angle and a headline for example
Journalist: “Is this a complete disaster?”
You: “No I wouldn't call it a complete disaster”
Journalist: “Okay, so just a partial one then”

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